Few things are more disappointing than picking up a vibrant eye shadow, only to have it look dull, washed out, and all around blah once it's applied to your lids. This poor color payoff tends to happen even more often on darker skin tones, something Birchbox BFF, former staffer and beauty YouTuber Deepica Mutyala knows firsthand. If, like her, you find your eyeshadow primer just isn't cutting it when you want to pump up the pigment, try the quick trick she demonstrates in this video: Prep your lids with a creamy, white eyeshadow stick instead. It instantly neutralizes your eyelid color, creating a blank (and super bright) canvas, so even the dimmest shadows pop on deep and light skin tones alike. See the difference for yourself!