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The Birchbox App Just Won the Internet

No, those aren’t reviews of the latest Coen brothers flick. They’re reactions to the brand new Birchbox App, which is about to change your life. That’s right folks—after months of sweat, tears, and late-night Nutella binges, our engineering team has whipped up the most innovative app since Flappy Bird, and quite frankly, you’ll have to see it to believe it. Here’s a quick look at some of the snazzy new features.


Insta Product-ID

Digging a friend’s flawless makeup, but too shy to ask her for beauty advice? Just snap a stealthy photo and our in-app feature will tell you what she's wearing—all the way down to the wrinkle cream. Use it on friends, foes, and strangers alike, but remember: With great power comes great responsibility.


World-Class Shaving Support

Score a flawless shave—every time. Using our new trimmer attachment (available in the Birchbox Shop), this update allows you to input a custom stubble style, or choose from an extensive catalogue of pre-programmed looks. Our personal favorite is “Clooney in Havana,” though you’ll have no shortage of options.


Self-EAZE® Glamour Shot Generator

Siri is here to up your selfie game. Open the in-app camera and turn on "Super-Selfie Mode" for real-time feedback that incorporates lighting, framing, weather conditions, and even the latest fashion trends. Better yet, the tool features an "insta-delete" function for divas who reach their daily limit (you know who you are).

But Really...

While superpowered selfies would have been cool, anytime access to shopping, style tips, and every past box is certainly nothing to sneeze at. As a thank-you gift for being such a good sport, score 50 extra points ($5) when you spend $50 or more on full-size products in the Shop (just use promo code APRILFOOLS50 at checkout). For more awesome updates, check back with us in 2045, when we'll be picking your samples using brainwaves.

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