As members of the Birchbox community, we know that our contributors and affiliates understand and appreciate the image of the brand we strive to uphold. In order to ensure that the Birchbox we know and love maintains its reputation and high standards, please abide by the following guidelines when posting about or in affiliation with Birchbox, our brands and our products:

1. Disclosing Your Connections:

    a. If you receive a product for free, are given an incentive to review a product or receive any other financial or service-based compensation, always disclose that information when reviewing, discussing or endorsing Birchbox, its brands or its products (positively or negatively!)
    b. A general disclosure on your blog biography page is not enough! (see below for more placement details)
    c. EXAMPLE: if you receive a great product in your monthly Birchbox subscription, no need to disclose! However, if you’re reviewing a product from a Birchbox Contributor-only event, this must be disclosed.
    d. NOTE: According to the FTC, any violations of these disclosure rules may result in a fine for both the contributor as well as the company.

2. Writing Your Content: The Three FTC Guidelines

    a. Placement: Even in a space-constrained ad or promotion, the disclosure must be physically close to the statement or endorsement and in a font that stands out from the background and is easy to read
    b. Distinction: Disclosures must be easily understood, prominent and viewable on any device, and not buried within a web page. Make sure that it’s clear even on a mobile device!
    c. Platform: Disclosure is required even for audio/video claims and endorsements in the same clear and conspicuous way as expected for written media. Written disclosures should be in a font that stands out from the background and is easy to read. Video disclosures should be on the screen long enough so that is easily read noticed and understood. Audio disclosures should be read in a way that is easy to follow so that listeners can understand.
    d. REMEMBER:
        i. An endorsement in one post followed by disclosure in the second post is NOT enough.
        ii. Each disclosure must be made in the SAME post as the endorsement—A general disclosure located on the sidebar or elsewhere on the site is inadequate.
        iii. When in doubt: always disclose!

3. Promoting Your Post:

    a. On Facebook, Twitter, Instagram, Youtube, etc., the same disclosure requirements still apply.
    b. When in doubt, include “#promo” or “#sponsored” in your promotion post and if your space is limited, “#ad” is also acceptable.

4. Discussing a Product:

    a. Do not make claims about a product that cannot be substantiated. Only make statements about your use and experience with the product.

5. Receipt & Acknowledgement:

    a. Failure to comply with the Birchbox principles and guidelines will result in removal from the Birchbox Contributors group and termination of official company contact. For more information on the extent of the FTC guidelines beyond the scope of your relationship to Birchbox, see the following sites:
    b. http://www.business.ftc.gov/documents/bus41-dot-com-disclosures-information-about-online-advertising
    c. http://socialmedia.org/what-you-get/
    d. http://bloggylaw.com/blogger-disclosure-examples-tips/

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