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1 Product, 4 Birchboxers

From the order in which you apply it to the technique you use, makeup is completely personal. (And that’s what we love about it!) We picked one product—the versatile Sumita Color Contrast Eyeliner—and asked four Birchbox staffers to show us how they use it. Even we were impressed. We’ll definitely be ripping a page from these beauty diaries.

Traditional Lined Eyes Traditional Lined Eyes

Staffer: Madison, Operations Associate
Difficulty Level: Beginner To accentuate her blue eyes, Madison uses Raina, a rich navy, along her lower waterline. This simple move draws attention to her eyes and brightens her complexion. Madison’s take: “I wear Raina for my daily look and use a more fun (ie: sparkly) liner, like the Sumita Color Intense Pencil, on the weekends.”

Playful Kitten Eye Playful Kitten Eye

Staffer: Amanda, Brand Campaign Strategy Associate
Difficulty Level: Beginner-Intermediate To a wide-open look, Amanda carefully dots the liner along the outer corner of her upper eyelid. Using stila’s #13 one step eyeliner brush, she blends the hue along her lash line for a soft, barely-there effect. Elaborating on her technique, Amanda shared, “The purple-y hue is a little softer than your typical black liner.

Daring Cat Eye Daring Cat Eye

Staffer: Deepica, Brand Campaign Strategy Manager
Difficulty Level: Intermediate Getting a precise cat eye with an eyeliner pencil can be tricky—but makeup whisperer Deepica has mastered the technique. To create a clean line, she rests her elbow on her vanity for support and carefully rims her upper lash line starting at the inner corner of her eye. She thickens the line toward the outer corner, then continues the line upwards to her brow bone. Finally, she fixes any smudges with a cotton swab dipped in makeup remover. Deepica’s take: “With a super pigmented pencil, like Sumita’s Suman, it’s easy to mimic the effect of liquid liner.”

Smoky Perfection Smokey Perfection

Staffer: Noha, Associate Operations Manager
Difficulty Level: Advanced Never one to go for the minimal effect, Noha opts for all-out sultry eyes. First, the customer service superstar covers her entire eyelid with a light gray shadow. Next, she intensifies the color by sweeping more shadow along her upper lash line and into the fold of her lid crease. To complete the look, Noha rims her upper and lower lashlines with the liner and gently smudges for a smoky, sexy effect. Insider tip: “Instead of starting from the inner corner, start from the outer corner of your eye. It gives you more control over the level of drama you want to create.”

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