1. Start Simple
The crazy popular Cleanse & Polish Hot Cloth Cleanser was the first product Liz Earle produced, the key product in the skincare routine they recommend, and the product that founders Liz Earle and Kim Buckland based their company on. While they were testing various formulations, they both fell in love with the same one, despite their different skin types. As it turns out, the rest of us love it too—just check out the reviews! When I visited the Union Street Store in Ryde on the Isle of Wight for a 90 minute signature facial, I was told that to cleanse, tone and moisturize is the simple skincare mantra that every Liz Earle therapist will tell you to employ at home when you go for a facial. Follow with the Instant Boost Skin Tonic and Skin Repair Moisturizer for Normal/Combination or Dry/Sensitive skin and you'll have your daily essentials down.
2. Progress, Not Perfection
Even Mary Poppins is only practically perfect in every way. Progress is a lot more achievable. Throughout my visit to the Isle of Wight, the smart, passionate team including Geoff Day, Environmental and Health and Safety Advisor, explained how invested the company is in responsible sourcing. Their "botanical and formulation experts balance factors such as performance, sustainability, ethics and organic practices to determine the best source for us to use." This is reflected not just in their products but at their HQ too. The Green House houses around 300 staff in a building powered by LED lights—the most energy-efficient form of lighting that's also affordable on that scale. Eco-friendly initiatives include recycling cardboard for animal bedding and a serious composting program.
3. Inspiration is Everywhere
Should you ever get the chance to visit the Isle Of Wight and Biskra Beach House—once a hotel that Liz herself stayed at when she was on the island and now a training center—take a walk down to the wall at the end of the garden and look out over the beach. You'll notice that there's a shade of green in the sea that perfectly matches the packaging color of your hot cloth cleanser sample. If you look at their range for men, you'll see the packaging is the color of the wet sand on the beach. Inspiration truly is all around us.
4. Take the Hint
The two floors at the top of the building that house the Union Street store once held the first Liz Earle Beauty Co. office. Five women worked there, chatting with customers on the phone, taking orders, and then packing and sending them. Proper multi-taskers! Loyal customers began to visit the island, making pit stops at the offices to stock up on their Cleanse and Polish and meet the team. When the retail space on the ground floor became available, the first ever Liz Earle store opened—about half the size of the current shop— selling their skincare products. The visits of those first few customers made Liz and the team open a brick and mortar shop—hint taken!
5. Remember Your Roots
Despite the company's success, they're still based on the island and every single employee that works on the mainland or around the world visits the island at least once a year. As their numbers have grown, they've provided more jobs for locals—and the botanicals and landscape of the island are depicted in the company's imagery and provide inspiration. Despite the fact that their products are available more widely now, loyal customers still insist on taking their families to the Isle of Wight on holiday. They often visit the store to stock up and check in with staff members like Debbie, who was a part-time cleaner of the original office and now one of the most knowledgeable shop staffers.