Make Time to Prime
Don’t head straight for your base; instead start off your makeup look with a face primer. Primer acts as a protective barrier and gives any complexion product something to adhere to. “When choosing a primer, skip thick, oil-based formulas, and opt for a version with a lightweight gel consistency, like M·A·C Cosmetics Prep + Prime Skin. It'll amp up your base’s longevity without feeling heavy on the skin,” says Avendaño. If your complexion is on the dry side, Avendaño suggests applying a light layer of the primer over your moisturizer, but if your skin gets greasy, skip moisturizer, and use it on its own under a base of your choice.
Lighten Up Your Base
Swap your heavier foundations and powders (which tend to complement skin better in the colder months) with lighter formulas like tinted moisturizers, water- and gel-based foundations, or BB and CC creams. “Using a lightweight base prevents a cakey appearance during the warmer weather. Thicker formulas can turn streaky, and melt off when mixed with excess sweat and natural oils,” says Avendaño. To thin out your base and make it more longwearing, he recommends using a dampened beautyblender® original, which blends product into the skin, rather than letting it just sit on the surface. For a do-it-all formula, we love IPKN Moist and Firm Beauty Balm SPF 45, which leaves skin looking matte (read: not slick), while covering imperfections and protecting skin from the sun’s beaming strong rays.
Opt for Liquid or Cream Blush
To give your cheeks a sweet summer flush that won’t disappear within minutes, choose liquids or creams, like the Beautaniq Beauty Blush Serum in Sunrise. The serum-like texture blends seamlessly into the skin with minimal effort, and doesn’t appear streaky or uneven on the cheeks as day turns to night. “To apply, take a tiny amount onto your ring finger and dab in a circular motion moving upwards towards your temples,” says Avendaño. “The emollient texture adheres to the skin becoming one with your complexion, and the peachy-pink hue flatters a wide variety of skin tones.”
For even more staying power, he suggests sweeping a light layer of translucent loose powder, like W3LL PEOPLE Bio Brightener Invisible Powder, on top of the liquid or cream blush to set it in place. This keeps the blush right where you applied it without altering its dewiness or the color. Basically, your cheeks will stay rosy and radiant from your early morning iced coffee to your refreshing post-work rosé.
Stick to Water-Resistant or Waterproof Mascara
Waterproof mascaras are a must for rocking voluminous, lengthened lashes in the sweltering summer heat. Otherwise, "excess sweat and oils around your eye area can cause regular mascaras to turn into a smudgy mess,” says Avendaño. We like the ARROW ENDURE Water-Resistant Mascara, which keeps lashes defined sans smearing or clumping thanks to its water-resistant, sweatproof formula.
In addition to reaching for the right formula, you can improve the way you apply it, too: “Apply one coat, then wipe the excess formula off into the tube with a makeup remover wipe (or use a clean, disposable wand) before your second coat,” says Avendaño. This helps prevent clumping, plus it won't weigh down your lashes so they're as fluttery as possible, making for a long-lasting look.
Keep It Fresh
Like a topcoat for your nails, spritzing your complexion with a setting spray not only ensures your makeup doesn't budge, but gives it new life throughout the day. As an extra insurance policy, mist a light layer over your skin after you’ve finished your makeup application to keep everything you’ve applied in place. We love COOLA® SPF 30 Organic Makeup Setting Spray for its moisturizing formula that leaves a matte finish—plus the added SPF gives a layer of protection.