This week, the music industry joins tech nerds, film buffs (and everyone in between) for South By Southwest, a 10-day conference in Austin celebrating everything up-and-coming in pop culture and technology. Beyond the inevitable FOMO that comes with so many panels, concerts, and meet-ups happening at once, attending SXSW comes with the challenge of appearing put together and, well, cool, despite the fact that you can't catch your breath. A few tips for staying energized and looking good during a marathon day on the go:
Pack Double Duty Products
You're going to be running around, so keep foundation light. Stila's Tinted Moisturizer gives plenty of coverage and protects your skin with SPF 20, a necessity for logging long hours at an outdoor stage. Make sure to cover any bare skin with an oil-free sunscreen like Supergoop City Sunscreen Serum. Top it off with multitasking products that can be layered for a more intense look as you transition from day to night like Benefit's Posietint, which lends a flushed look while doubling as a lip stain.
Stay Fully Charged
When you leave for an early morning panel, you might not be back for a break until after last call—don't let a dead battery get between you and that secret show. Invest in an on-the-go charger like this vivid one from Triple C Designs. To keep your own energy levels up, stay hydrated by stashing this KOR Aura Water Bottle in your bag.
Eat For Free
Most parties encourage attendees to show up early by offering limited quantities of everything from BBQ to cocktails. The peak hours to dig in are when day-parties begin (at noon) or when showcases kick off (between 7 and 8 p.m.) Food fairy godmothers like @SouthByFreeNoms Tweet constant updates about who's serving up what.
Stay So Fresh and So Clean
You can work up quite a sweat hoofing it up and down Sixth Street. Stash some deodorant in your purse (these Whish Deodorant Swipes will fit in your wallet) to freshen up after day-and-night-long shindigs.
Plan for the Long Haul
After you've packed these essentials, keep the rest of your load light (it's hard to sneak to the front of a packed show if you're toting a giant bag!) And don't forget your business cards—you never know who you might run into.
Dacey Orr is an editor at Paste Magazine