A New Weapon in the Battle Against Hair Color Fading

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I consider my hair color a true work in progress. Recently I’ve experimented with bold blond highlights and Mad Men-inspired red, and I’m toying with the idea of another change for summer. While I love the jaw-droppingly awesome results of going under the foils, I hate the inevitable dryness that comes with the process—and don’t get me started on how fast the color fades. The moment I step out of the salon, the (losing) battle to protect my precious, precious hue begins.

So this spring I’m arming myself with a trifecta of color-locking essentials from the new Nexxus® Color Assure collection: Pre-Wash Primer, Vibrancy Retention Shampoo, and Vibrancy Retention Conditioner.

A hair primer, you ask? Yep. The formula actually repels water, which helps keep your color intact (we like to think of it as a force field around our hair). And the shampoo and conditioner contain no drying sulfates—they’re packed instead with natural ingredients like antioxidant-rich white orchid extract and nourishing almond and coconut oils to keep color glossy well into the dog days of summer—just until you feel like changing things up again.

Here’s how to use this new trio: Prior to hopping into the shower, apply 1-2 drops of the primer into your palm and work through your hair, starting at the tips and working your way up toward your scalp. Follow with shampoo and conditioner. For extra firepower in the fight against fading, finish with Nexxus® Color Assure Glossing Tonic, a lightweight, oil-infused mist that enhances shine. Then, set your weapons aside—tomorrow is another day, another battle.

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