Following in the footsteps of Dove and Verizon, Always has launched a new campaign to bring awareness to gender stereotyping. The feminine hygiene company teamed up with Sundance Film Festival award–winning director Lauren Greenfield to take a look at the effects of using phrases like "you run like a girl" or "you throw like a girl" on young women before and after puberty. The difference will inspire you:
We're totally on board with the emerging trend of empowering young girls via advertising. And as far as we're concerned, doing things #likeagirl is something to be proud of.