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January 7, 2016

Meet ARROW: Beauty Designed to Keep Up With Your Active Lifestyle

You've got places to goyoga class, errands, the playgroundand people to see. You need fuss-free beauty products that can keep up with your pace and last until you finally get home. ARROW is made for you: Birchbox's second brand features makeup and skincare that goes anywhere, stays put, and enhances your natural beauty. It's all conveniently gym bag-friendly too.

The launch collection includes REVIVE, a cooling cheek tint that gives you a subtle hint of color, BOOST, a moisturizing lip balm that adjusts to your pH, and an aluminum-free deodorant with a fresh citrus-y scent. All the products are vegan, and paraben- and cruelty-free too. Watch this video to see just how easy they are to use and how seamlessly they'll fit into your crazy busy day.

Featured Products:

ARROW Limited Edition Starter Kit

ARROW REVIVE Cooling Cheek Tint

ARROW BOOST Color Enhancing Lip Balm

ARROW PROTECT Aluminum-Free Deodorant

ARROW Makeup Bag

Thank you to our friends at Athleta for providing all the clothing for our talent and their Flatiron store location for filming.
Video production by The Bindery.


Maura M. Lynch

Burt's Bees addict. Watches way too much TV. Has never turned down a french fry.