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Inside Birchbox · December 29, 2015

Introducing: ARROW, Our Second Birchbox Beauty Brand

We're thrilled to announce the launch of ARROW, our second Birchbox beauty brand. This line is designed to keep up with your active (read: busy, jam-packed, completely amazing) lifestyle. Watch CEO and co-founder Katia tell you all about the debut collection, which features lightweight, long-wearing, and refreshing makeup and skincare productseach created to enhance (not hide!) your natural beauty.

The first few products from the line include an odor-busting aluminum-free deodorant with a light citrus scent, a nourishing lip balm that adjusts to your unique pH to enhance your natural lip color, a cooling cheek tint in two different colors that's perfect for when you're on the go, and a gym-friendly makeup bag to tote it all in.


Maura M. Lynch

Burt's Bees addict. Watches way too much TV. Has never turned down a french fry.