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At-Home Hair Color That Really is Foolproof

Meet Katie Callihan. Aside from being a member of our awesome Discovery Specialists team, this Memphis native is a self-described DIY beauty junkie. That said, there’s one thing she avoids: at-home hair dye. After an unfortunate incident with an ombre kit, Katie swore off boxed color and decided to leave things to the pros. That is, until we convinced her to take the plunge with Madison Reed’s at-home hair color.

We felt confident pushing Katie out of her comfort zone because Madison Reed is unlike any at-home hair color we've ever tried. Not only are the formulas free of chemicals like ammonia and parabens, they're loaded with nutrients like keratin and argan oil. Translation: They leave your hair stronger and shinier.

But even a great formulation can go awry if you choose the wrong shade in the first place. That's why the company goes above and beyond to make sure you get the right color for your skin coloring, hair type, and personal style. All new customers, including Katie, go through a Buzzfeed-style quiz that covers everything from dye history to hair type to skin tone. Once she was done, Katie received a range of suggested shades and also connected with Madison Reed's expert colorists. The pros helped pinpoint her dream shade: Vesuvius Red shade, which would give her brunette hair a dramatic auburn tinge. “I felt like the color was custom mixed to suit me,” she says.

Once Katie received the product, it was smooth sailing. “The process was pretty much foolproof,” she says. Not only did the kit come with “beyond-easy” instructions but the detailed video tutorial (available on the brand's website or mobile app) walked her through the process. Once all was said and blow-dried, Katie was impressed. “My hair looked so glossy! And the subtle red was a perfect way to kick off a new season,” she said. “It’s one of the easiest beauty treatments that I’ve ever tried—and I’ve tried a lot!”

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