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Birchbox Beauty Diaries: Co-Founder Edition

Birchbox Co-Founders Katia and Hayley and Editorial Director Mollie may be besties, but they’ve got distinctly different beauty styles. In honor of this month’s theme, we asked each of these execs to share their daily beauty diaries with us. Find out how they stay fresh and polished under pressure.


7:00 a.m. As soon as I wake up, I check my phone! Such a bad habit. Then I take a really long shower.

8:00 a.m. I’m a beauty minimalist, so my morning skincare consists of moisturizer, eye cream, and body lotion. Then, I’ll use a little concealer, minimal eye makeup, and either a lip balm or a fun bold lip. I like to play around and improvise, especially with new samples I receive in my Birchbox.

8:15 a.m. I either let my hair air-dry wavy, or I straighten with a flat iron. Either way, I use hair oil to keep my hair smooth.

1:00 p.m. After lunch, I’ll usually spritz or dab on a fragrance. It’s a little aromatherapy pick-me-up, and I can always find a new one to try on someone’s desk. (Just today I came across L’Occitane’s Jasmin & Bergamote!)

7:00 p.m. If I have plans in the evening, I’ll head over to Mollie’s desk and play with whatever products she left there. Otherwise, I usually head home for takeout with my boyfriend.

12:10 a.m. My nighttime routine is easy: wash, moisturize, done. That said, Katia recently gave me some Furlesse line-reducing patches to test for the Birchbox Shop. They’re like a face retainer—when I have them on, I furrow my brow less and also feel more relaxed. Frownies® Eye Gels are also really soothing.


5:30 a.m. I’m up bright and early, computer open and emailing right away. For breakfast I’ll have raisin toast, or sometimes an egg and avocado sandwich (with lots of hot sauce).

7:00 a.m. I use Kiehl’s Clay Cleanser in the shower, then follow with Caudalie serum and Tatcha moisturizer and eye cream. I also use TALIKA Lipocils Expert, a lash growth serum, every day.

7:30 a.m. I have my morning makeup routine down to a science: Jouer’s Luminizing Moisture Tint, Benefit brow gel, Eyeko Skinny Liquid Eyeliner, Benefit They’re Real Mascara, and stila Convertible Color Blush.

1:30 p.m. Before afternoon meetings, I freshen up my hair with a dry shampoo—Oscar Blandi Pronto Dry Shampoo is a favorite right now. The powder formula works really well with my bangs.

12:30 a.m. I use an oil cleanser before bed at night—it’s great for keeping dry skin balanced—and Kiehl’s Powerful Wrinkle Reducing Eye Cream.


6:00 a.m. I’m a morning person, and I love exercising before work. I go to Equinox because they have the best group fitness classes and Kiehl’s products.

7:30 a.m. I can get in and out of the gym locker room in 20 minutes flat (helps me get to my favorite meal of the day faster!). After the shower, I slather Kiehl's Creme de Corps on my body and apply a face oil (currently in l-o-v-e with Caudalie Divine Oil). For makeup, I mix together Marcelle's BB Cream in Golden Glow with Jouer Luminizing Moisture Tint for a sheer base, then dab on plenty of cream blush. Two coats of mascara, and that’s it. For hair, I scrunch in SHU UEMURA Art of Hair Angora Mousse and then rough blow dry, concentrating on my bangs.

11:30 a.m. I love using hydrating wipes to clean my face or hands as a midday refresher (on my desk currently: Yes To™ Blueberries Brightening Facial Towelettes).

7:30 p.m. Before heading out to meet friends, I always throw on a little undereye brightener! It's clutch. I am addicted to Benefit's Ooh La Lift.

11:30 p.m. I take my makeup off with a gentle cleanser like EVE LOM Cleanser, then I sometimes follow with an exfoliator. I always forget eye cream in the morning, but I'm religious about it at night: Right now I'm using Elizabeth Dehn for One Love Organics' balm-like eye cream. I finish with a hefty amount of face oil.

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