Birchbox Soho Is Here! Meet Our First Brick-and-Mortar Store

It’s official. Birchbox Soho, our very first brick-and-mortar store, opens on Friday at 433 West Broadway. If you live in or around NYC (or if you’re planning a trip!), we hope you’ll come hang out with us. We’ve brought the entire Birchbox experience to life—you can shop awesome beauty, grooming, and lifestyle products, build your own Birchbox, get hair, makeup, and nail services, and much more. And of course you can spend and earn Birchbox Points! Scroll through for a first look inside.

Try Bar We’ve packed the store with fun ways to discover new products. Upstairs, you can shop by category (we recommend setting aside a good chunk of time to swatch different glosses and stains in the lip area), test out trends at our Try Bar, and of course Build Your Own Birchbox (BYOB).

Try Bar 2

Meet the Try Bar. Every month, the Birchbox editors will be filling these tester areas with fun trends for you to try, or highlighting different products and techniques. For July, we’re talking bronzer, brows, and bold coral lips!


We know you’re going to love this. In the BYOB area, you can create your own custom Birchbox for $15—that includes your choice of box color and five samples from across categories. The offerings will change frequently so you’ll want to come back often.


Our checkout area is decorated with Instagrams from—who else?—you! We love your snaps so much that we put them on display.


Downstairs, you’ll be able to book hair, makeup, and nail services, and shop a (very handsome) selection of Birchbox Man products. Plus, all the video screens will feature tutorials to keep you entertained—and get you inspired to try something new.

We’re little-kid excited and we hope you are, too. Stay tuned to the Birchbox Instagram to find out how you could win your very own BYOB—even if you don’t live in New York!

Birchbox Soho: 433 West Broadway, New York City; 212-966-5395; Monday - Saturday, 10am - 8pm; Sunday, 11am -6pm

Take a tour of the store with RJS!

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