The Organic Makeup Line for Women Who Don’t Love Wearing Makeup

You know when you start to hear about a certain product everywhere? That’s what happened to me earlier this year with RMS Beauty’s Living Luminizer, a coconut oil-based highlighter that takes your skin from dead to dewy in two seconds. One week I was reading about it as the secret to J. Crew models’ dewy glow, and the next, a fellow editor friend was singing its praises while browsing the shelves of Birchbox Soho. Clearly, I had to get my hands on it.

Turns out, the Living Luminzer isn’t just some fad product hocked in fashion mags—after dabbing it onto my cheekbones and just beneath my brows, I immediately looked more awake and even less stressed. It also led to an obsession with the user-friendly organic brand created by makeup artist Rose-Marie Swift. I recently got hooked on the “un” cover-up—admittedly, the first concealer I’ve ever stuck with—which covers dark circles and red patches while soothing them with coconut oil; the Cream Eye Polish shimmery shadows (I love Magnetic, a metallic mauve) that easily blend with your finger; and the Lip2Cheek, a multiuse blush-slash-tinted balm (I’ve been using Smile, a cheery poppy) that blends into your lips and the apples of your cheeks to give a healthy, fresh flush.

As someone who’s never loved the sensation of wearing makeup, it feels like I’ve finally found my match. Not only can I apply the formulas with my fingertips, but they feel so light that I barely notice them (except when catching a glimpse of myself in the mirror). Knowing that they’re made with organic, non-toxic ingredients only makes me more confident wearing them.

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