The Minimalist Mom Who Loves to Multitask
Co-founder (and mother of twin boys!) Katia Beauchamp may be immersed in the beauty world all day, but when it comes to her own routine, less is more. Anything that serves multiple purposes or helps her sneak in a few extra minutes of shuteye is a keeper. At the top of her list? Wearing Tata Harper’s Resurfacing Mask to bed, W3LL PEOPLE’s Universalist Multi-use Color Stick for her lips and cheeks, and Oribe’s Après Beach Wave and Shine Spray to give her waves extra body.
The Mom Who Takes Her Makeup Seriously
Vlogger Kirsten Leightly says her newborn daughter loves watching her get ready in the morning, so she can take her time applying her signature full face of makeup. The new mom is all about prepping her face and hair before she applies any product, so she uses Dr. Jart+’s super moisturizing face cream duo in the Ceramidin Starter Kit, Macadamia Professional’s Nourishing Moisture Masque when her hair needs some extra love, and a BeautyBlender for natural-looking foundation coverage.
The Ingredient-Conscious Mom-To-Be
When senior editor Cristina Tudino found out she was pregnant, she started rethinking the ingredients she was putting on her skin. Embracing organic products (without going too crazy) and avoiding parabens helped her discover her new go-to face wash, Tata Harper’s Regenerating Cleanser (made with pink clay and apricot seed powder to prevent breakouts), body soap from Sumbody in Goats in the Lavender, and W3LL PEOPLE’s luxe natural makeup line, which will stay in heavy rotation after her baby arrives.
The Girly Mom Who Sticks With What Works
A beauty vlogger and mom to a newborn daughter, Rachel Weiland has her morning routine down to a science. She lives for her Clarisonic Mia 1 Cleansing Brush to keep her skin clear, theBalm cosmetics’s Hot Mama Shadow & Blush All-in-One (a multitasking cheek color and highlighter duo), and always applies the Jouer Luminizing Moisture Tint that she’s worn for years.
The On-the-Go Fuss-Free Mom
Elaborate makeup has no place on Director of People and Culture Nicole Fealey’s vanity—she’s focused on products that are easy to use and get the job done. Items that make the cut include Caudalie’s Instant Foaming Cleanser, which wakes her up in the morning and helps calm her down at night, Dr. Lipp’s super hydrating Original Nipple Balm for Lips, and L'Occitane Certified’s Organic Pure Shea Butter to keep her hands soft after hours of washing baby bottles.