Dermablend’s New Campaign Conceals to Reveal

While we’re perpetually in awe of the transformative power of makeup, Dermablend’s new Camo Confessions campaign completely blew us away. In the videos, YouTube stars Cassandra Bankson and Cheri Lindsay remove their makeup to reveal their unique skin conditions, opening up about their individual struggles to accept their appearance.

Since we all occasionally feel uncomfortable exposing our bare faces, we truly admire Bankson and Lindsay’s poise and confidence in front of the camera. Eschewing vanity, the campaign focuses on the power of not letting yourself be defined by your (so-called) imperfections. If makeup can empower like this, then that’s truly a beautiful thing.

—Hilary Presley

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