Barbie Shows Us Who’s Boss

Looks like Barbie's caught the start-up bug! Fresh on the heels of Pantene's recent #notsorry campaign comes Mattel's #unapologetic new iteration of the classic doll: Entrepreneur Barbie. Modeled after the inspiring women behind Girls Who Code, One Kings Lane, Rent the Runway, and other innovative start-ups, Entrepreneur Barbie embodies the ambitious, can-do spirit necessary for running a successful company. With a smartphone in one hand and cappuccino in the other, Entrepreneur Barbie was designed to inspire a new round of girls to become leaders in their chosen fields. And as a female-led start-up we couldn't be more psyched. Would it be out of line to guess she's a Birchbox subscriber?

Photo: Mattel

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