But designers like Marc Jacobs, Ralph Lauren, and Lavin—as evidenced by their fall 2013 collections—urge us to have a little more fun this season. “Plum was seen on the runways, from fashion to makeup and nails,” says Blushington founder and owner Stephi Maron about the reddish-purple tint that made its way into multiple collections.
Plum, huh? Sounds intriguing, but what if you’re scared of color? Or you’re afraid of looking too goth if you experiment with dark shades? For those of us who are eager to infuse a hint of color into their everyday look without going overboard, Maron suggests starting with a soft plum gloss to “give you that subtle shade, but still enough that you [get a] pop of color.” For this look we turn to Laura Mercier’s Lip Glace in either Plum Noir or Mauve Plum. Both shades glide on lightly and can be layered for a more dramatic look a la Camilla Belle. Top off the trend with a sparkly nail color, like Color Club’s Magnetic Nail Polish in Magnetic Force, a shimmery eggplant.
Plum is also a great color to help you play up your eyes. Cynthia Rowley Beauty’s Eye Shadow Palette – No. 1 offers a range of purple-tinted shadows, from a light, pinkish lavender for day to a gold-flecked deep purple that’s perfect for a night out. For those on the go, Jouer’s Crème Eyeshadow Crayon in Bronzed Plum is both easy to use and incredibly effective—no brushes required!
And, lastly, if you’re willing to really experiment (think Rihanna’s bold lips), Maron has a great tip: “For makeup-goers who are a little more daring and ready to take on this new trend headfirst, I'd recommend to line the lips with a plum colored lip liner, then add a deep rich plum lipstick over the liner.” We say Pixi Beauty’s Lip & Line in Bare Berry will do just the trick, but Maron reminds us not forget the most important ingredient for pulling off this attention-grabbing look—confidence.
Photo: © CL/Splash News/Corbis