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Makeup · July 28, 2017

Happy National Lipstick Day!

Your five favorite lipstick shades:

We surveyed 3,700 women between the ages of 18 and 64 on the lipstick shades they reach for the most. Are these your top five as well?

Pale/Nude Pink






Deep Red/Berry


Rosy Pink


How many different lipsticks do you wear in a week?

From the same survey, we learned that most women are reaching for two to three lipsticks a week. Youve got your favorites, but do you like to switch it up? Lipstick is one of the fastest ways to change up your look.

  • 1 - 5.4%
  • 2-3 - 56.2%
  • 4-5 - 16.0%
  • More than 5 - 10.3%

The most reviewed lipstick on Birchbox:

Drumroll, please...That honor goes to jane iredale's Just Kissed Lip and Cheek Stain with over 25,000 (!) reviews and a rating of 4 stars. The transformative and hydrating lip-and-cheek stain is a winner in our eyes for its long-lasting, unique pink hue based on your body's unique chemistry!

The best-selling lipsticks on

You might be surprised to learn that the most popular lipsticks on Birchbox all have something in common: Theyre color-changing and adapt to the pH of your lips to create the most flattering shade for you! Our favorites are ARROW BOOST Color Enhancing Lip Balm (technically not a lipstick but leaves you with the most gorgeous soft pink lips), Lipstick Queen Hello Sailor, and Lipstick Queen Mornin Sunshine. Have you hopped on the transforming lipstick trend yet?

Your cant live without it product:

In a survey of 1,700 women, 11% said if they had to choose one product to use before walking out the door, it would be a lipstick or glossmaking it the second most popular product choice.

The number of lipsticks Birchbox sells each year:

On average, Birchbox sells 41,600 lipsticks in a year. Thats a LOT of gorgeous lips out there!


Alexis Bridenbaugh