Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide
Happy National Lipstick Day 2017!

Happy National Lipstick Day 2017!

We’re celebrating National Lipstick Day (yes, it’s a real holiday) on July 29th. In honor of our favorite confidence-boosting makeup product, we’ve collected a few of our favorite lipstick stats.

Your five favorite lipstick shades:

We surveyed 3,700 women between the ages of 18 and 64 on the lipstick shades they reach for the most. Are these your top five as well?

Pale/Nude Pink Pale/Nude Pink

Beige/Taupe/Nude Beige/Taupe/Nude

Mauve Mauve

Deep Red/Berry Deep Red/Berry

Rosy Pink Rosy Pink

How many different lipsticks do you wear in a week?

From the same survey, we learned that most women are reaching for two to three lipsticks a week. You’ve got your favorites, but do you like to switch it up? Lipstick is one of the fastest ways to change up your look.

  • 1 - 5.4%
  • 2-3 - 56.2%
  • 4-5 - 16.0%
  • More than 5 - 10.3%

The most reviewed lipstick on Birchbox:

Drumroll, please...That honor goes to The Beauty Crop’s PBJ Smoothie Stick with nearly 35,000 (!) reviews and a rating of 4 stars. The hydrating crayon is a winner in our eyes for its almond butter and goji berry formula, which makes us nostalgic for the PB&J sandwiches of our youth.

The best-selling lipsticks on

You might be surprised to learn that the most popular lipsticks on Birchbox all have something in common: They’re color-changing and adapt to the pH of your lips to create the most flattering shade for you! Our favorites are ARROW BOOST Color Enhancing Lip Balm (technically not a lipstick but leaves you with the most gorgeous soft pink lips), Lipstick Queen Hello Sailor, and Lipstick Queen Mornin’ Sunshine. Have you hopped on the transforming lipstick trend yet?

Your ‘can’t live without it’ product:

In a survey of 1,700 women, 11% said if they had to choose one product to use before walking out the door, it would be a lipstick or gloss—making it the second most popular product choice.

The number of lipsticks Birchbox sells each year:

On average, Birchbox sells 38,000 lipsticks in a year. That’s a LOT of gorgeous lips out there!

Celebrate National Lipstick Day with us this weekend with a free full-size Smith & Cult The Shining Lip Lacquer in Her Name Bubbles when you spend $35 in the Birchbox Shop—a smoothing and moisturizing gloss in a cute pink hue.

Related Stories

  • Nothing to recommend at this moment.
comments powered by Disqus