I almost got to go to Jurlique’s stunning biodynamic farm in Australia—almost. Since the flight was just a littttle too far for a facial, I settled on the next best thing: a visit to the flagship store, smack in the middle of New York City.
Weaving my way through the insane crush of foot traffic on Madison Avenue (and blasting Ellie Goulding on my iPod to block out the honking cabs), I fantasized about being on that peaceful farm, where the herbs and flowers Jurlique uses in its products are actually handpicked. But the second I ducked into the store, I immediately decompressed.
A regular stop for celebs like Uma Thurman, the space has a warm, earthy feel with a long reclaimed wood table running down the center. The product-lined shelves are easy to navigate, thanks to color-coded packaging (those with pink labels address dryness—something I’m currently suffering from.) But even more helpful are the Jurlique staffers, many of whom are licensed aestheticians who can analyze your skin on the spot and recommend the right products.
After slathering some of the Lavender Hand Cream into my parched hands, I headed back into the treatment room—Jurlique boutiques are one of the few places where you can get a customized facial with the brand’s products. After my facialist took a close look at my face, she confirmed what I had suspected: my skin was dull and dehydrated from this frigid winter.
She set to work, spritzing my face with the Rosewater Balancing Mist, gentling scrubbing with a Fruit Enzyme Exfoliator and applying a Moisture Replenishing Mask. Then she applied the hydrating trifecta of the Skin Balancing Face Oil, Moisture Replenishing Day Cream and Herbal Recovery Serum.
After emerging from the room sufficiently moisturized, I practically skipped back down Madison Ave., my skin and mental sanity much improved. As for keeping that hydration locked in, I’ll be applying the mask once a week, layering the moisturizer with the serum, and misting my face whenever I need a quick refresh—like today, when it’s technically spring but the forecast is (yet again) for snow.