1. Maximize the Surface Area
Try spraying fragrance on a hairier part of your body, so that the hair and skin both absorb the fragrance molecules. For example, spray it on your forearm instead of your bare wrist, or on the underside of your beard instead of your neck.
2. Spray It on Clothing
Perspiration can wear away at your fragrance, especially once your sweat evaporates. Try spraying cologne on the collar of your shirt, where it will more easily linger longer.
3. Apply in Moderation, then Re-Apply
Instead of applying an extra amount in the morning (in hopes that a greater concentration will last longer), spray a moderate amount at first, then re-apply as needed.
4. Abandon Seasonality, Especially in Summer
Even though it is perceived as a cold-weather fragrance, a woodsier cologne actually mixes well with the body's natural sweat and warmer scent, giving it better summer endurance than many lighter, more citrusy notes.
5. Try a Musk
Year round, musky fragrances best complement the body's natural scent, and will almost always outlast any others.
Next, learn how to properly apply cologne.
Check out the Birchbox Man YouTube Channel for more grooming and style tips.