While the country's Mottumars organization spearheads a Movember-esque mustache campaign to support testicular and prostate cancer research, its "Save Your Ass" campaign features lots of dudes twerking to support colon cancer research.
Iceland does a lot of weird things, but this one might be the best of all. Watch the campaign's video below, and spread the good word. After all, colon cancer is the third most common cancer for U.S. men and women, affecting 1 in 17 adults. This is a cause we can get behind...with our behinds.
h/t FastCo Create