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Testing, Testing, Birchbox Select Beta

For the past six years, we've provided a personalized, serendipitous way to discover new beauty products by delivering five surprise samples to millions of you every month. We've also carefully merchandised our Shop so that you can find full-size versions of products that you already know and love. Along the way, we were always talking to you, our customers, and uncovered a need for something in between those two offerings.

We started to wonder: how can we best serve those of you who want to customize your monthly experience with products that address your specific beauty needs or concerns? So, we set out to build a new subscription option with that in mind. How? By putting you in the driver's seat.

Learn more about our Birchbox Select Beta test below. We can't wait to hear what you think so we can keep making it better.

Thank you so much for inspiring and supporting us during this exciting time,
Team Birchbox

What is Birchbox Select Beta?

Birchbox Select Beta is our new subscription offering that will give customers more flexibility and control over their monthly Birchbox experience. For $15 a month, customers who participate in this beta test will get access to new customization options, which now include the ability to select from a number of needs-based boxes (for example: Dry Skin or Color-Treated Hair), to pick or skip specific types of products in your next box, or to swap your monthly box for Birchbox Points to spend in our Shop (you can find more details here).

This test is our first iteration of a Birchbox subscription offering that gives you more choice in your monthly experience, and it will continue to evolve based on your feedback. We'll be updating the features, switching out and adding new benefits, and tweaking the functionality over the next few months. Your feedback is essential, so we encourage you to send your honest thoughts and suggestions to: (we'll be on the other end reading every email!).

What about the current $10 subscription?

Our original $10/month Birchbox subscription offering isn't going anywhere! We know it's still the right option for many of our customers, and we're committed to making it an awesome experience. We're continually improving the level of personalization for the five products we surprise you with each month, and you'll still be able to select one of your samples or opt for a curated box with this subscription.

Why does Birchbox Select Beta cost more?

We've been working hard to create this new subscription offering for those of you who want it, in a way that will make sense for our business long-term. Our ability to deliver this extra opportunity for customization and control makes our operations more complex and requires more resources from our team.

Sounds exciting! How can I get involved?

Starting this week, we're inviting a small group of randomly selected subscribers to join this beta test. Check out this page to see if there are any spots still available. If not, we hope you'll join our waitlist so we can add you to the program when more spots open up.

This is phase one of the next evolution of Birchbox and we know there may be some bumps along the way. We're in this together, so if you have any questions, don't hesitate to reach out. We are so excited to partner with you to make this the best it can be!

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