The Case for Foundation in the Summer

Foundation gets a bad rap during the summer. It will clog your pores! It feels so heavy on your skin! And then there’s the tricky way your complexion changes shades as you get more or less sun. I was firmly in the no-foundation-till-fall camp until I became acquainted with W3LL PEOPLE, a luxe all-natural brand that makes breathable makeup with skincare benefits. Specifically, I fell in love with its foundations, which have a weightless texture, and contain ingredients like zinc oxide that help protect your face from UV rays. The key to foundation in the summer is picking the right summer-friendly formula, and learn how to apply it correctly. Cofounder and veteran makeup artist Shirley Pinkson shared her tips with me for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Blend to Match Your Skin Tone

Even the most fervent SPF-applier is likely to see a slight change in their skintone over the course of the summer. Pinkson’s solution? Blend a shimmer-free bronzer with a mineral powder foundation. She mixes some of W3LL PEOPLE's Hedonist Luminous Bronzer into the Altruist Satin Mineral Foundation, an organic powder formula that contains triple-milled pigments, so it's basically imperceptible on your skin. Dust the mix onto your face with the Kabuki brush, made with bristles that mimic natural hair, for even coverage. Still struggling to find the right color? Consult our handy Find Your Shade feature.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Basic Brush to apply the Narcissist Stick Foundation. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. Pinkson also likes to use the Kabuki brush to get a tinted moisturizer effect—just run the bristles over the top of the stick, then apply it in long downward strokes to your face.

Get a Sheer, Luminous Finish

The downside of sun-dappled skin? It can get pretty dry and dehydrated. Pinkson recommends spritzing on a refreshing skin tonic (we love Liz Earle’s) before brushing the Altruist Foundation onto your skin—the tonic will absorb the powder for a sheer finish. It contains calming aloe and chamomile to soothe your complexion, and zinc oxide and titanium to protect it from future sun damage. To create that healthy, radiant look, dust on a layer of the Luminist Mineral Glow with the Kabuki brush.

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