I’ve always been more about eye shadow than lipstick—give me a smoky eye and gloss any day—so I’ve been keeping a close eye on a recent addition to the Birchbox Shop: Inika Mineral Eyeshadow. The range of shades includes neutrals, metallics, and enough bold brights to satisfy even the most shadow-obsessed.
I finally got the chance to try Inika's shadows when the brand's makeup artist Elyse stopped by our office. And any concerns I might have had about natural eye shadow falling short were (ahem) brushed away as soon as I tried them. The rich shades are both blendable and easy to build up to a highly pigmented finish. I’m partial to Autumn Plum, a rich, dark purple with a subtle shimmer, but there’s also CoCo Motion, a matte brown I’ll wear every day, and Eternal Marine, a blue-green that works for any eye color and is one of the brand's top sellers. Bonus: no harsh or toxic ingredients near your eyes.
Birchbox member? You're in luck! Some subscribers will get to try out Inika’s Mineral Eyeshadow in Eternal Marine in their January Birchboxes!
*Not yet a Birchbox subscriber? Click here to join! Special offer: Use promo code CRSUB to get a FREE Cynthia Rowley Beauty Liquid Liner in Black Ink—a Birchbox exclusive ($18 value)—when you purchase a women's subscription. But hurry, quantities are limited!