They say knowledge is power, and that certainly seems to be the case for many of us as we navigate the aisles of the grocery store these days. "Non-GMO," "locally-sourced," "farm-raised"—the labels with quality standards are abundant, making it almost impossible for you not to feel guilty reaching for the non-organic chicken that's a few dollars cheaper. But while many of us have become consumed (see what we did there?) with the origin of what we are putting into our bodies, there's been a slower shift in awareness for what we put onto our bodies. Nevertheless, a growing number of beauty companies—from smaller indie brands to bigger corporate-owned names—are emphasizing the value of good-for-you ingredients found in their products. Here, we're sharing 5 makeup must-haves you can find on birchbox.com that don't just enhance what's on the surface, but also treat what's underneath to beautify from the inside out.
Those with sensitive eyes will really appreciate this hypoallergenic liquid liner that's rid of any harsh chemicals or dyes. There's no lack of pigment payoff, though—its felt tip applicator effortlessly deposits a clean, fine layer of jet black along the lash line that won't budge all day. And with nourishing ingredients like rosemary that soothe rather than irritate, there's no limit to how many tries it takes to perfect that cat-eye.
If you're looking to throw some serious shade (the good kind), swipe on one of these all-natural pressed powder eyeshadows. Apply the rich, earthy shades dry for a wash of slightly shimmery color, or paint it on with a wet brush to intensify the vitamin and plant pigments. Either way, your lids will drink up the argan oil, tea extracts, and antioxidants that leave skin smooth and saturated with moisture.
Many people know Tata Harper's luxe line—made with 100% natural and non-toxic ingredients—for the standout skincare products formulated with active botanicals and herbs sourced from her Vermont farm. Not to be overlooked, however, are the color cosmetics, including this little pot of goodness. Available in a range of shades from petal pink to ruby red, the creamy tints made with coconut extract, sunflower seed oil, green tea, and much more, blend beautifully onto lips and cheeks to add a plumping pop of color.
It's no secret that we're thrilled to have this iconic makeup brand in our Shop for many of its cult-loved classics. But what we're equally ecstatic about is some of the newer additions to the line that offer a myriad of skincare benefits. This emollient primer, which comes in a yellow shade for deeper skin tones or a pink one for those who are more fair, is made with antioxidants vitamin E and C for free radical protection, and caffeine to calm any complexion concerns.
It's no coincidence that this product has magic in its name. Despite the increasing number of highlighters available in all forms (powder, stick, gel, etc.), this ethereal-looking champagne cream remains a glow-to for many because of its ability to subtly highlight without the glittery gleam. Not to mention that the organic formula of coconut oil and rosemary extract glides onto skin so smoothly that you'll magically master that lit-from-within effect after just one use.