No More Hat Hair!

From neon beanies to retro fedoras, style stars across the globe have been stepping out in covetable headwear. Although the look is certainly chic (not to mention critical when the thermometer dips below freezing), we've always been wary of this chilly-weather trend. Our hesitation boils down to two words: Hat hair. The thought of a static-induced Albert Einstein coif or sadly deflated strands is enough to make us spend most of the winter bare-headed. Luckily, we got Bridget Brager, the go-to hairstylist for actress Hailee Steinfeld and model Jessica Stam, to explain how to prevent flatness, avoid static, and more. Suddenly, we're digging through our closets to unearth all those cute hats we never wore.

Avoid Static

"Just like we layer on warm clothes in cold weather, it's important to layer moisture in our hair to protect it from dreaded winter static," explains Brager. Her go-to products: Nick Chavez Advanced Volume Shampoo and Conditioner with Expansion Technology®. She also recommends Number 4's d'hiver Reconstructing Masque—a great multitasker. "It has moisture and protein, which are both crucial in the winter months when you're going from frigid temperatures outside to often overheated environments inside. This mask works for all types of hair and won't weigh it down."

Prevent Flatness

"Contrary to popular belief, there's a quick fix for this seemingly inevitable result of wearing a hat," Brager says. "Before blow drying, prep damp hair with a thermal protector like Kerastase's Nutritive Nectar Thermique and make sure your hair is completely dry before throwing on a hat. This is key to steering clear of hat-hair limpness." Brager also suggests taking a soft boar bristle brush like Spornette's Luxury Cushion with you in your bag. As soon as you remove your hat, flip your head over and brush hair from roots to ends. Then, flip your head back over and do a quick brush through. Bam! Body restored.

Keep Styles Intact

No matter which style you're going for, Brager suggests starting with Kerastase's Elixir Ultime - Protect. "It's the ultimate prep for all hair styles, textures, and types, and a fantastic blowout serum," she says. Just place a dime-sized amount in your hand, emulsify, and work through damp hair. For braided styles and buns, use a light hairspray to keep the look intact. Try Nick Chavez Beverly Hills Volumizing Extra Hold Spray.

Don't Hide Your Hair

To avoid looking like you got a buzz cut, refrain from tucking all your hair under a hat. If you have long hair, Brager recommends gathering it to one side to create a fun braid or a messy ponytail. "For shorter hair (collarbone and above), be sure to frame your face with your hair to show off that great cut," she explains.

Match Your Hat to Your Hair Style

For statement styles, Brager suggests a hat with a softer fabric to help with any odd dents and divots in your hair. "A softer fabric will also allow your hair to breathe, leaving in the body and volume blow drying gave you," she says. Shorter cuts look great with a beanie, while a fedora looks ultrasleek paired with a longer, layered 'do. "And leave the bulky scarf at home," says Brager. "Hats together with scarves completely hide your locks. Let your hat be your number one accessory!"

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