As a woman in her thirties, I’m constantly paying attention to how my skin is aging. What I’ve been overlooking? My hair. As we get older, two main things affect our strands and scalp: dullness and dryness. Dyeing, blowdrying, and styling also contribute to the damage over time. Miss the shiny, strong hair you had in your twenties? Oribe’s latest launch, the Gold Lust Repair & Restore Collection, is being heralded by the brand as the fountain of youth for stressed-out locks.
The new line consists of five products: a shampoo, conditioner, masque, heat styling aid, and hair oil (the last of which actually launched in 2013 and inspired the rest of the collection). All of the formulas contain a bio-restorative complex—a combination of caffeine, biotin, plant collagen, and niacinamide—that helps repair damage by penetrating to the root to fortify and strengthen the cuticle from the inside out. And each product is also packed with a variety of nourishing hair oils like argan, sandalwood, jasmine, and cassis to leave hair supersoft and nourished. I just started using the line myself and can already feel a difference—my ends feel noticeably healthier and my hair hasn’t been this shiny in years.
Beyond the superior shine and hydration they provide, these products smell amazing. Seriously, nothing beats the addictive scent of Oribe products—they almost make perfume superfluous. If you want younger-looking, sleeker, and fantastic-smelling hair, it's as simple as adding some of this liquid gold to your routine.