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Drink · January 5, 2015

Hooray! A Beer That Maximizes Your Creativity

Meet Problem Solver Beer. It's here to silence your inner critics and get you into a creative mind frame.

Copenhagen-based ad agency CP + B has branded the side of this IPA bottle with a gauge that tells the consumer how much to drink in order to meet his or her peak creative state. The goal is to get yourself to a 0.075% blood-alcohol level, which studies claim is the peak level for creative output. Just match your weight to the gauge, drink to that level, and say farewell to the voices in your head that are telling you that your ideas are absurd. Then, create your masterpiece.

Stay inspired, guys.

Image Credit: Problem Solver Beer

h/t PSFK


Adam Hurly