Last week, after hitting the snooze button several times, I kicked off my cozy comforter and braced myself for another icy December morning. Outside the window of my Williamsburg apartment, heavy wet snowflakes hit the pavement and flannel-clad hipsters hurried to catch the always-crowded L train. Despite the inclement weather, however, I managed to find a little bit of sunshine in the heart of South Williamsburg, Brooklyn: Fatty Sundays’ pretzel-dipping headquarters.
The foodie favorite came to my attention after I sampled their signature, chocolate-coated pretzels in my November Birchbox. A perfect blend of sweet-meets-savory, their gourmet treats are a snack addict’s kryptonite. Naturally, I jumped on the opportunity check out where the chocolaty, mouthwatering magic happens.
On the day of my visit, I braved the chilly climes and made my way to an unassuming building on an average-looking Brooklyn block. Once inside Fatty Sundays’ working kitchen, I was instantly transported into a brightly-colored, chocolate-bound world that could easily put Willy Wonka’s factory to shame.
Brand founders and real life sisters Ali and Lauren Borowick greeted me and we quickly got down to business making their signature hand-dipped, chocolate-covered pretzels in three yummy flavors: Classic PB&J, a creamy milk chocolate with peanuts and tangy raspberry; Peppermint Crunch, a rich dark chocolate blended with crunchy bits of candy cane; and White Chocolate Sprinkle, a delicate white chocolate accented with bright, rainbow sprinkles.
Between dunking and sprinkling, the sister act shared the history behind their winning treats. Every week growing up, the duo gathered together with their other family members to enjoy homemade chocolate-coated pretzels—a laid-back, weekend ritual dubbed “Fatty Sundays.” Fast-forward through three years of flavor-testing, recipe–perfecting, and numerous late nights, and the savvy entrepreneurs still use the same hand-dipping technique they first learned in their mother’s kitchen. One of the brand’s key mantras easily sums up what they’re all about: “Hand-dipped pretzels made with love in Brooklyn.”
Beyond the delicious flavors and adorable packaging, I admire Fatty Sundays for being a small, family-owned operation that takes a High School Musical-style approach to running a business—as in, we’re all in this together. In fact, on the day of my visit the sisters revealed that their parents were currently manning their Union Square pop-up shop. They also recently enlisted the event-planning expertise of their sister-in-law, Maya Katz of NYC-based Alimay Events & Productions, to help create the scrumptious spread pictured here.
After my visit, I braved the journey through the wintry mix back to my apartment (and my cozy comforter), feeling just a bit warmer knowing that, with the holidays fast approaching, I can’t think of a better way to unwind after a hectic week than sharing Fatty Sundays’ tasty treats with my own family.