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March 21, 2022

STAFF PICKS: Meet Our Favorite Female Founded Brands

Here at Birchbox, we champion women the full 365. In March, we take it a step further, making a dedicated effort to spotlight the brilliant females we work with, the female-founded brands we love, and the incredible women-inspired offerings that make the beauty game so much fun.

This month, we asked the Birchbox team to share some of their favorite female-founded brands, and they did not disappoint. Read on for fan favorites, insider tips, and the female-founded products our team never leaves home without.

For years I have been on the hunt for a trustworthy makeup setting spray and could never find a long-lasting spray that didnt leave streaks on my face. Finally, I found the Benefit Cosmetics The POREfessional Super Setter and Ill never turn back. Not only is this spray long lasting, waterproof & smudge-proof, it looks natural and never leaves my makeup streaky. The application is light, refreshing and provides even coverage. I apply this spray once after foundation and a second time once I complete my full makeup look for extra coverage. This is one of my many favorite products from this female-founded brand.

  • Sydney Kaden, Brand Partnerships Manager

"Ive always admired the way Supergoop! has revolutionized the idea of sunscreen and has brought caring for the health of your skin to the forefront of the beauty conversation. Supergoop! has become the foundation of my daily beauty routine and I love their Cloud 9 100% Mineral Sun Balm with SPF 40, especially in the winter months when my skin is exhausted from the force that is an NYC winter. Its very cute, compact, and fits in any bag or pocket.

  • Claire Fields, Brand Partnerships Manager

Rose-Marie Smith, founder of RMS Beauty (who also has the same name as my grandmother), is a beauty hero in my book. A pioneer of the clean beauty movement, she combines decades of experience as an A-list makeup artist with farm-to-face ingredients. My obsession and daily staple is the RMS Un cover-up concealer. As someone who lives in the cold, my nose can get flushed in harsh weather but I hate the look of cakey makeup. This concealer is a god-send: it takes seconds to apply and a little goes a long way. Sometimes, I even forget I have it on since it looks so natural. Not only is this concealer silky and barely there, but I feel extra amazing knowing its so safe for my skin.

When eyebrows took center stage in the beauty scene, I was on board with their face-framing potentialbut not so much with the powdery, harsh look I often saw in practice. Then, I tried Benefit Cosmetics Gimme Brow+ Volumizing Geland I was sold in seconds. I consider it a miracle product: its fool-proof to apply and it instantly makes my brows look thicker and the perfect shade darker. Benefit Cosmetics posits itself as your funny, free-spirited, badass best friend and I couldnt have said it better. I have nothing but trust for this female-founded brand.

  • Caroline King, Copywriter

Over the last year Ive pretty much stopped wearing makeup. Which is great and all, except when its time to go out for drinks or dinner. Jones Road answered my whats makeup thats not really like makeup and is stupid-easy to apply? prayer.
Founded by the queen herself, Bobbi Brown, her newest line is clean, cruelty-free, and for every age and skin tone. Why I love it? Jones Road has a superpower of achieving a full-makeup look by using just one or two products.
I am currently obsessed with the Miracle Balm (shade: Magic Hour). Its a moisturizing bronzing balm that you can apply all over your face alone or over foundation for an instant, moisturizing glow. If you hate lengthy makeup routines like I do, trust me when I say this product is a miracle. I do my serums and moisturizers, press this all over my face, and voila: I am ready for happy hour.
It takes me less than 10 minutes to get ready, but whenever I use Jones Road products I feel a little extra glowy, extra specialand totally myself.

  • Justine Baldwin, Creative Director

I have oily/combo skin, and its really tough to find a good moisturizer. I have wasted so much money trying high-end lines and drugstore products that leave me super shiny and frustrated. I finally found something that works for me and I love it: ARROW Radiant Skin Moisturizer. ARROW, founded by Katia Beauchamp and the Birchbox team, has been an absolute game changer for my routine. Im not exaggerating when I say this is a miracle product for my skin. I put it on daily after my hyaluronic acid serum, and it hydrates without making me greasy. If I wait about 5 minutes before putting on my foundation, it also serves as a perfect primer.

  • Tonya Rodriguez, Senior Copyeditor

Every in-the-know beauty gal has Beautyblender, the cult favorite founded by Rea Ann Silva, on their radar. The teardrop shaped blending sponge took my makeup game from passable but needs work to a seamless level of application that makes my complexion makeup look like a second skin. Moreover, the introduction of varied sizes for different parts of your face has been an absolute game changer in my routine. Not only are they adorable, but the mini blender has my under and inner eye highlights looking better than they ever have before. Leave it to a female founder to create the ultimate, must-have beauty application tool in the market (see all of the knock-offs if you need further proof)!

  • Jac Wray, Content Director

Havent tried one of our must-haves? Youre in luck! This month and all year round you can explore our favs and so many more incredible female founded brands in the shop!


Jac Wray

While a self-described social butterfly, I find empowerment in my independence. Taking myself on a spur of the moment solo vacation, dinner dates to new restaurants or parts of the city where my company is solely the characters in the book I bring, visiting the local bar and getting to know the bartenders over a glass of wine… or 3. I find that intimate moments with myself leave me feeling brave, confident, and empowered to take on the world without depending on anything else as a buffer. It also gives me time to reflect, plan, journal and explore new places at my own pace.