Test Drive: W3LL PEOPLE’s Expressionist Bio Extreme Mascara

Truth be told, I’m not much of a mascara person. While I love the look of long, full lashes, I’ve never been a fan of how they feel. You know, stiff, chalky, and sticky. Not to mention the flakiness—regardless of the brands I’ve tried, whenever I start the day with a couple coats, I inevitably arrive home to see a speckling of black confetti underneath my eyes.

So I was naturally skeptical when I tried out W3LL PEOPLE’s Expressionist Bio Extreme Mascara, the newest addition to the brand’s line-up of high-performance, all-natural beauty products. What could this formula offer that my eyes (and lashes) hadn’t seen before?

The biggest difference—aside from the cascade-shaped wand and its short micro-bristles—is the formula itself. Even Shirley Pinkson, the cosmetics brain behind W3LL PEOPLE, admits to her hard-to-break traditional mascara habit: “A lot of the natural mascaras out there didn't perform like L’Oreal Voluminous—they were too wet, they were too dry.” Always one for a challenge, she set out to develop an effective, all-natural formula so that she “wouldn't have to cheat anymore—and neither would you.” With the Bio Extreme Mascara, naturally conditioning ingredients like organic palm and sunflower extracts are combined with the brand’s signature organic aloe vera to give this mascara a decidedly touchable feel. (I’m not kidding, I’m touching my lashes as I write this—I should probably stop.) They look a lot fuller and darker without the clumpy gunk I’m used to; even better, after few hours I’ve yet to see any black specks beneath my eyes.

Though all-natural products have an undeserved reputation for underperformance, the mineral-sourced pigments in this mascara elevate it to luxury status. And as a blind-as-a-bat contact-wearer, it’s nice to know that the ingredients are free of potentially irritating gluten, coal, petroleum, and parabens. A mascara that leaves me feeling like I’m not even wearing one? Sold.

comments powered by Disqus
Get a monthly box of five personalized beauty samples.
Get a monthly box of personalized grooming samples, plus a stylish accessory.