File this under news that will shock no one: the Birchbox offices are full of women who are adept at applying makeup. Everyday, I come to work to find at least a handful of coworkers rocking impeccably applied black liner. (With an artful flick, of course.) As someone who has never been good with liquid or gel liner, I’ve always envied those who are—a seamless black line is the eye makeup equivalent to the perfect red lip: it’s utterly chic and absolutely timeless. After years of practice, I had given up hopes of joining the liner club—that is, until Benefit sent me their newest launch: They’re Real! Push-Up Liner. My dear friends, this is a beauty routine game changer.
The first ever gel formula inside a pen applicator, this liner gives you the precision of a traditional gel, but with the ease of a pen. Um, genius! Benefit spent five years—yes, five—developing the patent-pending AccuFlex pen tip, which is really what makes this liner so special. Soft and angled, the tip is engineered to glide across your lid and get as close as possible to your lashline. That means no more annoying gap between your liner and your lashes.
A twist mechanism at the bottom of the pen dispenses a precise amount of formula (one click should be enough to line both eyes) through a slit at the top of the liner, Instead of placing the tip perpendicular to your lashline, the way you would if you were using a highlighter, you place it parallel to your lashes to achieve an ultraskinny line. One of the coolest aspects to the product is that you can use it in both directions, lining your eyes starting from the inside corners to the outer ones or vice versa. This is especially helpful when you want to draw a wing, something I could never even attempt before, but I have a whole new approach to now. They’re Real! Push-Up Liner gives me the control I need to create that tricky little triangle.
Once my look is in place (no wiggles, thankyouverymuch), the longwearing waterproof hangs in there all day so I don’t have to worry about touchups. Full disclosure: my newfound beauty love did take a little getting used to—it’s a one-of-a-kind design, after all. But just like getting to know your iPhone for the first time, once you’re familiar with how it works, you’ll wonder how you ever survived before without it.
Check out our social channels every day from May 14-18 for a chance to win a deluxe sample of the new Benefit Cosmetics They're Real! Push-Up Liner. The full-size will be available for sale on June 27th, but visit birchbox.com/benefitliner starting June 9 and you can add your name to our on-sale announcement list!