Launched by celebrity makeup artist Rose-Marie Swift, RMS Beauty is a favorite of models and beauty editors. All the products are formulated with food-quality, organic ingredients—as in, they’re good enough to eat. Because their manufacturing process avoids heat, the ingredients remain raw and more beneficial for your skin.
Known For: Their intense metallic cream shadows are incredibly pigmented and keep the eye area hydrated with coconut oil, beeswax, jojoba seed oil, and coco seed butter. Models and celebs are gaga for their Living Luminizer, which uses light-reflecting minerals to give skin an iridescent sheen.
Founder Josie Maran is a nature-lover and former model who felt that the beauty industry lacked sophisticated natural products. Her skincare and makeup lines fill that void with their luxurious offerings that are gentle, non-toxic, and eco-friendly.
Known For: Argan oil is the primary ingredient in many of Josie Maran’s products. We’re partial to her Argan Color Stick, which gives a sheer tint to cheeks and lips, as well as her long-lasting Magic Marker Lip Stains, which come with a matching balm to add moisture.
Makeup artist Kate O’Brien was reluctant to let her teenage daughter start wearing makeup because of her concerns with many of the ingredients. She decided to take matters into her own hands by creating Alima Pure, a 100 percent pure mineral pigment makeup line with shades so gorgeous that her daughter would never be tempted to use anything else.
Known For: We’re particularly fond of the Luminous Shimmer Shadows (great wet or dry) and natural-looking Satin Matte Blushes. The tinted lipbalms are tops because they moisturize with plant oils and butters and taste amazing due to peppermint oil.
This chic line focuses on creating high-performing all-natural products. Every one of the highly concentrated formulas is made with at least 70 percent organic ingredients, with no fillers. The wide-ranging collection ranges from creamy blushes to rich eyeliners.
Known For: Their Elixir Lip Glosses are shiny without being sticky, while their Siren Lipsticks pair fun pigments with moisturizing botanicals.
According to Dr. Hauschka, makeup shouldn’t just cover skin—it should improve its condition. To that end, the brand’s products are all natural and made with ingredients from certified biodynamic and organic sources.