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Trend Report: Youth-Centric Skincare and Beauty Brands

If there's one thing we wish we could go back in time and change, it’s how we treated our skin and body when we were younger. (Oh, the sun damage!) The products we did use were pilfered from our mom’s dresser—which wasn’t good for either of us. But this generation of young’uns has more options than we did: brands are creating lines specifically for tweens, teens, and young adults. Loaded with natural ingredients and SPF, their formulations keep finicky skin protected and break out-free. We like them so much that we might just buy them for ourselves.

Willa™ Natural Skincare

It all started when eight-year-old Willa Prunier was having a bath. Tired of using her baby sister’s soap, she asked her mom, Christy, “Why do I have to use babyish products? Isn’t there something for girls like me?” The duo came up with Willa, a line targeted toward young skin. All 17 products, from the gentle foaming face wash to the ultra-lightweight face moisturizer, are natural and free of chemicals or dyes. To prevent sun damage early on (doctor’s orders!), we love their tinted, oil-free SPF 30 Face the Day.

Benta Berry

Anyone who remembers their teenage years knows that acne can be a frequent, and unwelcome, visitor. Even worse are the extra-drying products that do more harm than good. This French line, created by a Mom who wanted an alternative to harsh acne medications, uses natural plant extracts to gently rebalance oil production and boost overall skin health. We’re big fans of their exfoliating facial cleanser, which buffs away dead cells without irritating skin.


Tired of chemical-based products with clinical looks, former beauty editor Snezna Kerekovic came up with a line of brightly packaged, natural skincare for tweens and teens that’s free of sulfates, mineral oils, and parabens. Kerekovic’s three-step regimen—wash, exfoliate, moisturize—is simple enough for young girls, but has formulas effective enough to work on teen to twenty-something skin. Bellaboo’s E Z Blitz serum uses tea tree oil and Vitamin E to gently zap zits without relying on ingredients like benzoyl peroxide.

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