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July 18, 2018

We've Got a New Look

Since Birchbox was founded, our goal has been to help you discover products that make you look and feel your best, without devoting your precious time to finding them. We love that our subscription box makes you smile and helps you feel confident when you buy beauty products.

We always described Birchbox as your beauty editor best friendwe have a point of view, but we also care about YOU. Today, I am excited to share with you a brand-new site experience that works to build on that feeling. A few of our favorite changes include:

  • We reorganized the full-size Shop in a way that's more helpful. We brought the main categories (Makeup, Hair, and Skin) to the forefront to prioritize whats most important for our customers. We also streamlined menu options to help simplify things as you start your search.
  • We've learned a lot about beautyand we want to share that with you! We break down each of the Makeup, Hair, and Skin categories, so you not only understand each product, but also discover how to use them together to build a routine.
  • When youre ready to get specific with a product, youll see we changed those pages too. We give you the highlights, plus any tricks weve picked up over the years. By the time you're on a product page, we want you to feel like you have all the information you need to decide if you want to buy.

Thank you for all of the feedback and feelings you have shared with us over the years that inspire us to push harder. We're excited to move forward together and keep learning about what makes you feel empowered to shop. There is no end in sightwe will always explore and evolve to create the best experience for you. We hope you feel the love in this and that our intentions are clearwe want to make beauty discovery and shopping efficient and delightful. Heres to the future!

Lots of Birchbox Love,
CEO and Co-founder


Alexis Bridenbaugh