ARIES (March 21 - April 19): OUAI
Youre a passionate go-getter with a fast and fiery demeanor. Slow-paced, labor-intensive beauty routines arent practical for an active Ariesspeed and easy application are key, so you can jet out the door, stat. OUAI makes the ultimate haircare line for your mobile lifestyle, specifically geared towards ladies on the go. The shampoos, conditioners, and other products are designed to allow effortless styling in 20 minutes or less. Try the brand's Dry Shampoo for a quick refresh when there's no time for a blowout, or apply some Finishing Crme to smooth out any haste-induced flyaways.
TAURUS (April 20 - May 20): Herbivore Botanicals
As a Taurus, you value cozy comfort and lavish elegance in equal measure. Your sign is also associated with the archetype of the earth goddess, embodying a deep connection to the soil and all of its sensual pleasures. Youll find a sense of grounded glam in Herbivore Botanicals, whose face and body products are hand-crafted using all-natural botanicals, minerals, and essential vitamins, ranging from orchid flower extract to Cambrian blue clay. Set yourself up for a luxurious at-home spa day with brand standouts like the Pink Clay Exfoliating Floral Mask and some vanilla-scented Calm Soaking Salts, followed by their Rose Quartz Illuminating Body Oil for a subtle sheen and floral fragrance.
GEMINI (May 21 - June 20): Lipstick Queen
Your sign is known for its conversationalist character, so youre likely blessed with a headful of inventive ideas to share with those around you. Why not draw extra attention to your words with a bright burst of lipstick? Lipstick Queen makes a broad variety of shades and textures, so you can choose whichever matches your mood on any given dayperfect for a sign with a flair for the eclectic and experimental. Even better, swipe on one of the brand's color-transforming shades like Frog Prince or Mornin' Sunshine that react to your body chemistry to create a unique-to-you flattering shade.
CANCER (June 21 - July 22): beautyblender
Your nurturing and empathetic sign is known for being gentle-hearted, but you may sometimes don a tough outer shell to defend yourself from any pain caused by your deep capacity for emotion. beautyblenders egg-shaped makeup sponges help to smooth your thick skin (literally and figuratively) to help you emphasize your soft side. They help to create a flawless foundation application, so you feel a little more protected and equipped to share your inner sweetness with the world. You also may not be able to resist the beautyblender BBF, which comes as a set of two sponges in a heart-shaped case split down the middle (like a retro BFF necklace) so you can give one to a friend in classically caring Cancer style.
LEO (July 23 - August 22): Benefit Cosmetics
As a Leo, you shine in the spotlight, and a flair for drama is the key to your charisma. Low-key, natural beauty looks arent so much your jambold and striking styles suit your spirited charm best. For a makeup line designed for star power, try Benefit Cosmetics, whose two founders started out as supermodels themselves. Each products cheeky name alone conveys its Leo-like pizzazz, as does the spunky, pop art-inspired packaging, with products made for daily wear as well as pose-worthy moments. Try Gimme Brow+ Volumizing Eyebrow Gel to amplify your arches and Gold Rush Warm Golden-Nectar Blush for a golden glow fit for a lioness.
VIRGO (August 23 - September 22): Sunday Riley
Your hardworking and analytical sign prizes solutions that are both practical and precise, so an ideal Virgo-worthy beauty regimen takes a facts and figures-based approach to optimize for results. Try Sunday Riley for a full spectrum of skincare products designed for visible and fast improvements, all innovated by the founder-meets-formulator herself (which is a total Virgo driven move). The oils, masks, and treatments provide the changes you crave, and you can power up your routine with products like the best-selling Good Genes and C.E.O. Rapid Flash Brightening Serum.
LIBRA (September 23 - October 22): Living Proof.
No sign favors balance and harmony as much as Libra. Ruled by Venus, the love and beauty-oriented planet, youre drawn towards creative pursuits and aesthetic expressionbut youre also an intellectual air sign, driven by cerebral and conceptual ideas. Living Proof.'s haircare range is based on an an equal marriage between beauty and science, so it suits your two inner halves and your penchant for equilibrium. Try one of the brand's fan favorites, Perfect hair Day (PhD) Dry Shampoo or any products from their innovative No Frizz line, both of which are formulated with the brand's patented molecules that create a weightless protective shield around strands.
SCORPIO (October 23 - November 21): MAC Cosmetics
Your best beauty looks mimic the potent magnetism of your sultry and alluring energy. Emphasize your commanding personality with the rich colors and textures of MAC Cosmetics, whose broad range of formulas are built for all types to allow for rendering a uniquely you look. Maintain your air of mystery by swiping on a Matte Lipstick in an intense shade like the brick red D for Danger, or create a seductive smoky eye by layering shadows in the Eye Shadow X9 palettethe key is just to align your look with your complex and passionate private world, cultivating the power you crave by putting your fiercest face forward.
SAGITTARIUS (November 22 - December 21): Wander Beauty
Youre the adventurous globetrotter of the Zodiac, so what better beauty line is there for you than one inspired by worldly exploration? Wander Beauty is designed to take along on whatever wild ride you might jet off on next. The multitasking products adapt to your fast-paced schedule, and theyre infused with just the kinds of cross-cultural inspiration you crave, featuring internationally-sourced ingredients and formulas developed from expert insights brand co-founder and model Lindsay Ellingson gathered throughout her travels. Apply the On-The-Glow Blush and Illuminator in transit for a quick touch-up, or pop on the brand's beloved Baggage Claim Gold Eye Masks to decompress after a long flight.
CAPRICORN (December 22 - January 19): Este Lauder
For enterprising and ambitious CEO types like Capricorns, an iconic beauty brand like Este Lauder makes the ideal go-to. The brand launched in 1946 with only four skincare products, each one as hardworking and efficient as your sign, and has since established its mainstay status in many of your beauty routines. Its a reliable leader in the industry, just like you yourself are meant to be. Try the Advanced Night Repair Synchronized Recovery Complex to give new meaning to getting your beauty sleep, or reach for the brand's longtime loved Double Wear Stay-in-Place Makeup for a full coverage matte finish foundation that lives up to its name, helping cultivate the polished look youre after.
AQUARIUS (January 20 - February 18): R+Co
Progressive and perhaps a bit eccentric, you need a beauty approach thats versatile and boundary-breaking. Youre attracted to brands that are ahead of the curve, like R+Co, whose collective of foundersappealing to the collaborative-minded Aquarianis comprised of self-professed forward-thinking, rule-bending hair pros. The diverse product options, from the BADLANDS Dry Shampoo Paste to the DART Pomade Stick, enable you to create and maintain the quirky range of cutting-edge styles you crave, not to mention the eclectic graphics of the packaging entice your creative eye.
PISCES (February 19 - March 20): TOCCA
For a gentle, dreamy sign like Pisces, ethereal grace is the name of your beauty game. Your ideal cosmetic approach is more about subtle shades and scents than it is about punchy looks. TOCCAs perfumes and other luxe body products offer that perfect hint of sweetness, each one in a romantically-designed to suit your Pisces taste. Since you tend towards sensitivity and private reflection, you might enjoy swapping or layering fragrances in tandem with your intuitive waves of emotionperhaps one day opting for the blend of zesty fruits found in Emelia and the next spritzing on the musky florals epitomized by Florence.