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Why Lauren Bush Lauren Dreams That FEED Will Go Out of Business

Lauren Bush Lauren may have two famous last names, but the entrepreneur and philanthropist has always been far more concerned with making a name for herself. As a student, she was a spokesperson for the United Nations World Food Programme (WFP) and in 2005, she designed the first FEED bag as a way to raise both awareness about and money for hungry children and families in need. To date, FEED has provided over 75 million meals globally through sales of fashionable items and collaborations with major retailers like Target, Clarins, and Gap. FEED’s latest partner? Birchbox! The brand created an exclusive FEED 10 pouch for our limited edition Free for All box that gives 10 school meals to children globally with each box purchased. We got the chance to chat with the do-good designer about the new carryall, plus how she faces challenges and her biggest dream.

How would you describe the mission of FEED in one sentence?

FEED's mission is to create good products that help feed the world.

What inspires you?

I am inspired by finding creative solutions to big problems. I believe that we all have the power to make a difference, large and small, if we can find a way to apply our passion and our creativity to come up with solutions.

What can you tell us about the new Birchbox exclusive FEED 10 pouch?

The FEED 10 pouch made for the limited edition Free for All box gives 10 school meals to children globally with each box purchased. It boasts FEED's signature burlap, but we added some pops of color in the tassel and trim to celebrate both spring and this planet we all call home.

Whats' your motto?

Burlap goes with everything.

What are your top three must have products and why?

Clarins' HydraQuench moisturizer because it is a really nourishing facial moisturizer that I use day and night. Rodin Body Oil because it smells beautiful and hydrates my skin, and Fresh's Sugar Lip Treatment because it gives a natural lip color while it moisturizes.

Who are your beauty icons?

I am drawn more to natural beauties like Audrey Hepburn and Grace Kelly.

What's your traveling style?

When traveling I try to pack comfortable and versatile clothes. I always have a FEED Bag, one of our backpacks or a roomy FEED 2 Bag, and a lightweight FEED Kikoy Scarf to protect against airplane drafts or to dress up an outfit for dinner. Most of the places I travel to with FEED are very rural or undeveloped, so it is less about style and more about function and ease. Must-have travel products include my Clarins Shea Butter cleanser, HydraQuench moisturizer, and sunscreen.

Most interesting place you've been recently?

Last year, I traveled to Kenya and Rwanda with my FEED team to visit a few of the artisan groups we are working with to create FEED bags and to visit schools we are supporting through WFP's School Feeding program. This program, which we support through the sale of our products, provides free and nutritious school lunches to children living in the poorest countries around the world.

What keeps you going in the face of challenges?

Challenges are a great fuel for innovation. I find that my best ideas come out of feeling stuck or slightly discouraged.

What's your biggest dream for FEED?

My biggest dream for FEED is that we can go out of business one day because the issue of hunger no longer exists. Until then, over the next five years, I hope FEED continues to expand into a lifestyle brand and household name, providing opportunities for our customers to “FEED” in many areas of their lives and homes, all in the name of growing our impact.

For more information on FEED, visit

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