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Ah, winter: It’s the season of snowflakes, chunky sweaters, and tight, flaky skin. Sure, the snowfall is romantic, but we’re the opposite of smitten with applying makeup to our dry, irritated faces. Hoping to make the process a little less, um, irritating, we consulted Shirley Pinkson, co-founder of W3LL PEOPLE, who spent several years as a makeup artist before working to develop the brand’s all-natural beauty products loaded with organic, skin-saving aloe vera. She shares her techniques for prepping and painting your face when it’s zero degrees out.
Before you even think about applying makeup, Pinkson says, make sure your skin is fully hydrated. Apply an antioxidant-packed moisturizer or BB cream like Dr. Jart+’s Black Detox Beauty Balm and a hydrating eye cream—dab ARCONA’s Eye Dew, which contains hyaluronic acid and light reflecting minerals, onto the bone below and above your eyes.
Swap powder foundation for cream and liquid formulas, which blend more evenly into uneven skin textures. Pinkson is partial to W3LL PEOPLE’s aloe-packed Narcissist Stick Foundation, applied in soft, downward strokes with a foundation brush (brushing upwards can irritate sensitive complexions). For sheerer coverage that won’t dry you out, she recommends blending a couple drops of Acure’s 100% Organic Moroccan Argan Oil into a hydrating tinted moisturizer and smoothing onto your face with the warmth of your fingers.
Noticing a trend? As with foundation, Pinkson recommends sticking to cream blushes and shadows. When applied to the apples of cheeks, Vasanti’s Lip and Cheek Colour Pod gives wind-battered skin a healthy dose of hydrating color. Similarly, cream-based shadows like Laura Mercier’s Caviar Sticks should be used in place of powder formulas and applied close to the lash line. Avoiding the crease will cut down on the risk of highlighting dryness-induced fine lines.
If your lips are cracked and chapped (and whose aren’t?), Pinkson recommends avoiding matte formulas, which can make them appear even drier. Make the switch to a tinted lip balm (like Pixi by Petra’s Shea Butter Lip Balm) or a sheer, vitamin-packed product like Jouer’s Hydrating Lipstick. Both contain healing Shea butter, which will make your lips feel as moisturized and full as they did back in July.
It’s a common misconception that shimmery highlighters will call attention to uneven skin texture. Not so, says Pinkson: “Highlighters are dry skin’s best friend—you just need to know where to apply them.” Put W3LL PEOPLE’s Bio Brightener Stick on cheek bones, brow bones, and the cupid’s bow, to make winter-worn skin look dewy. Then set your makeup with a hydrating facial spray like Jurlique’s Rosewater Balancing Mist. The tonic will keep everything in place, and its blend of rose essential oil, aloe, and grapefruit seed will soothe your skin throughout the day (spritz whenever you start to feel parched!).