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Month after month, we fill your Birchboxes with samples from the best brands around. This February, you'll make the acquaintance of a shade-shifting nail polish line, doctor-developed skincare, ingenious hair gadgetry, and much more. Allow us to take you on a backstage tour of this month’s illustrious lineup. Not a member? There’s still time to join!
Helmed by a winemaking husband and wife duo, this French skincare brand got its start in the rolling vineyards of Bordeaux. Founded on the science behind grape-seed polyphenols, a clinically proven antiaging powerhouse, it has since developed into a full-spectrum skincare line.
Like proud parents, we get a little gushy when this brand comes up in conversation (as it increasingly does). Exclusive to Birchbox and developed by a hairstylist, the best-selling line protects hair from the perils of overstyling—and smells great doing it.
Founded in 1911, this luxury Italian skincare line has grown from a niche brand to a major player on the international beauty scene. But one thing hasn't changed: The family-owned business still relies on traditional, time-tested ingredients to help you score bellissima skin.
Give us an O! Give us a P! Give us an I! What does that spell? Well, a longtime favorite lacquer brand, for one. We’re pumped (can you tell?) to bring you OPI’s newly launched Sheer Tints this month. These tinted top coats can be worn solo for a high-shine wash of color, or over a different polish for a unique shade-shifting effect.
In the past, we’ve joked that Sarah Potempa’s inventions make her worthy of an honorary MENSA membership. All kidding aside, the celeb hairstylist has pioneered some truly game-changing gadgetry, from an automated curling iron to sock bun 2.0. We can’t wait to see what she comes up with next.
This American fashion label is known for its luxe-meets-casual designs (think: slouchy-yet-flattering sweaters woven from sumptuous fabrics). But we’re excited to be wearing their newly launched spritzes, which run the gamut from feisty chic to oh-so-elegant.
This opulent product line is on a mission to protect your hard-earned hair color using natural, paraben-free formulas. Another reason we’re thankful: They introduced us to monoi oil, a traditional Tahitian concoction that bestows out-of-this-world softness to strands.
Founded by a celebrity dentist (celebs—they’re just like us!), this innovative brand knows just how to shake up your humdrum hygiene habits. Case in point: their Effervescent Breath Crystals, which crackle-‘n’-pop in your mouth to deliver four hours of minty freshness.
We’ve always believed that a great hairstyle is a fashion accessory in itself. Runway-inspired, TONI&GUY has a product to match—and enhance—every hairstyle in your mental lookbook. The great-smelling formulas are just a delightful added bonus.
Inspired by the tango bars of Buenos Aires (“Ayres” being the original Spanish spelling of the city), this luxe skincare line is one heck of a tribute. Every richly scented product is infused with botanical oils.
In lieu of harsh detergents, artificial fragrances, and chemical preservatives, 100% Pure uses simple, nourishing, and (most of all) recognizable ingredients. In fact, many of them would be at home in your kitchen: cherries, raspberries, and black tea, to name a few.
It’s hard to resist a father-son brand story, especially when it results in a delicious sipping experience. This family-operated craft brand has been dreaming up inspired tea blends for over three decades.
Fashion designer Cynthia Rowley’s latest collection just might be our favorite ever: her very own makeup line. And with her impeccable sense of style, it does not disappoint.
Frédéric Fekkai trained with the most sought-after hairstylists in Paris before moving to New York City in the 1970s. It wasn’t long before his modern cuts caught the attention of the city's most stylish residents. The rest is hair history. We love how the award-winning products help us replicate the look and feel of salon-styled hair at home.
In 1976, twin sisters Jean and Jane Ford opened a swinging beauty boutique in downtown San Francisco. After gaining a loyal following, the sisters launched a line of hardworking beauty products in whimsical, endlessly inventive packaging.
With Ruby Wing’s nail polishes, the only constant is change—and we totally dig it. Like your favorite childhood mood ring, these innovative lacquers change colors in direct sunlight.
Founded in 2002, this science-minded brand has become a trusted favorite of the anti-wrinkle camp, using an ubergentle, clinically proven form of retinol that won’t irritate your skin.
One day, a husband-and-wife duo pondered the mysteries of the universe. Chief among them: Why do dudes have endless shaving cream options while ladies are forced to make do with irritating soaps and subpar, chemical-laden shave gels? Not long after, Whish was born. These days, the breakout brand has expanded to include a full range of bath and body products.
This month, celebrity dermatologist Dr. Brandt is in the house (er, box). The innovative line fuses cutting-edge technology with clinically proven natural ingredients to provide his clients—and us mere mortals—with the best at-home treatments money can buy. This month, he’s singlehandedly waging war against conspicuous pores with his much-lauded Pores No More® Pore line (a favorite of Gwyneth Paltrow’s, we hear).
Associated with more leading ladies than Leonardo DiCaprio, celeb stylist Serge Normant’s won’t-quit hair products are the secret behind many of Hollywood’s most glamorous coifs.
California-born COOLA is on a mission to beat skin cancer once and for all. Now choose your weapon: Be it a matte sunscreen for face or an SPF 30 moisturizer, the brand is committed to giving you plenty of goop-free skincare options.
Adored by beauty magazines and the venerable Dr. Oz, Sarah McNamara’s innovative skincare line is designed to winnow down your routine to a few core products. Our current favorite: the newly launched Face Spotlight, which gives skin a radiant, I-can’t-believe-it’s-February glow.
Two brothers, Dean and Davis Factor, were running Smashbox Studios when they realized the need for high-performance makeup that could meet the demands of every shoot. Their gorgeous palettes and longwearing formulas will prep you for you next photo opp—even if it’s just for Instagram.
With a NARS veteran, a self-professed “tree hugger,” and a certified MD at its helm, W3LL has been making waves among beauty lovers and environmentalists alike. Now that we’ve tried their all-natural product line, we’re hooked!
This family-owned tea brand goes to meticulous lengths to ensure that their product meets exacting (read: British) standards—from traversing the globe in search of optimal growing conditions to testing over 600 tea blends. Fun fact: They package teas for the Royal Collection, sold in Buckingham Palace.
As irresistible as they are, delicious food smells have the unappealing habit of sticking to your clothes. Fortunately, Reviver’s portable wipes remove lingering odors and provide a quick boost of freshness. Keep them in mind for your next BBQ or campfire s’mores party.
Born in Russia but transplanted to Paris, this 140-year-old tea brand is impressive for a whole host of reasons (surviving the Russian Revolution being one of them). We’re smitten with their gorgeous packaging and of course, the rainbow of sumptuous flavors to choose from.
Started in 1996 by two fashion-obsessed friends, Juicy Couture has become a worldwide powerhouse. Known for its playful and feminine attitude, the brand has gone far beyond the realm of fashion to launch accessories and fragrance.
No matter where you rank agave nectar on the spectrum of sweeteners, we highly recommend working it into a hair recipe. Created by a veteran hairstylist, Agave uses the rich nectar to nourish, hydrate, and revive damaged strands.
Free of parabens, silicone, and other controversial ingredients, this skincare line describes itself as “eco-determined”—and we can’t help but agree. On top of safe, sustainable formulas and recyclable packaging, the brand is committed to providing custom skincare options to meet every need.
Math class taught us the transformative power of 10—and now, uniqONE is applying it to haircare. Their all-in-one formulas are designed to work instantly to address the spectrum of hair concerns, from breakage and frizz to color-fading and UV damage.
Like many an artist before it, this natural antiaging line takes inspiration from the sea. But it doesn’t stop there—the products are powered by marine plant extracts, shown to mimic elements of human cells to help smooth and renew dull skin.
Founded in 1986, this family-operated skincare line knows that the difference is in the details. All of the brand’s luxe lotions and creams are handcrafted with wholesome ingredients like shea butter and almond oil.
Take a quick whirl through YouTube and you’re sure to stumble upon a gushing testimonial (or 20) about the brand’s insanely versatile eye shadow palettes. (Note: You’ll also find an alarming number of dancing cat videos.)
Meet Juara, a line of spa treatments inspired by traditional Indonesian beauty recipes. Now make friends—these skin-calming products are the beauty equivalent of a one-way ticket to Bali.
This niche brand specializes in biodegradable, eco-friendly, and rinse-free laundry detergent—and they’ve even parlayed their subtle scents into a nourishing hand cream. You just might start looking forward to laundry day.
Initially founded for industry insiders in 1979, Color Club brings you the most innovative and trendsetting nail shades. From classic lacquers to bold holographics, their looks will last until your next polish change.
Harness the power of argan oil with this straight-from-the-salon line of all-natural hair care. The multi-action system conditions, detangles, boosts shine, tames unruly locks, protects color, and moisturizes. Oh, and the mood-boosting scent is like a lovely bunch of coconuts.
Harvey Prince was founded by two brothers with a radical idea: boutique-quality perfume should not be overwhelming, overpriced, and/or filled with unpronounceable chemicals. Since then, they’ve been crafting the finest essential and natural oils right here in the USA.
All natural doesn’t have to mean weak or ineffective. Detoxify your makeup routine with INIKA’s innovative line of 100 percent natural makeup. Their vegan and organic formulas are completely free of synthetic chemicals and harmful ingredients.
Green meets super-sophisticated in this Portland-based line of lip butters and solid perfumes. The earthy scents are made of 100% natural ingredients—think jojoba oil, Oregon beeswax, and coconut oil—and come in sleekly designed packaging.
Discover the secret passed from nursing mothers to top make-up artists. Originally formulated for new moms facing sore nipples from breastfeeding, this ultrahydrating balm helps heal everything from chapped lips to ragged cuticles.
British beauty expert Liz Earle put her extensive knowledge of naturally active ingredients to use by creating a pampering range of botanical skincare products. Thanks to her “precious recipe” of carefully selected ingredients and expert advice, glowing skin has never been easier to achieve.
The idea for this company was hatched in Grand Central Terminal by two beauty addicts with creative ambitions. Together they pioneered the S.M.A.R.T. system (which stands for smooths, moisturizes, anti-aging, redness-reducing, and tones), the basis for their multi-action skincare line.
This physician-created line of multipurpose creams has had a cult following since its inception in Paris in the 1950s. Their skin-smoothing, vitamin-packed products have made cameos in many a makeup artist’s toolkit.
Smell good while doing good—now that’s a philosophy we can get behind. This soothing line of products is bursting with honey and organic ingredients like lemongrass and chamomile. Plus, every purchase helps support sustainable honeybee research, so we’ll never run out of the good stuff those little guys create.
Whatever your skin concerns, DDF has a solution that can’t be matched by a trip to the drugstore. Founded by dermatologists and backed by scientific research, DDF delivers laser-targeted products for all skin types.
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