Month after month, we fill your Birchboxes with samples from the best brands around. This April, you’ll get to know a fashion designer’s newly minted makeup line, a dynamic Italian hair dye, the ideal sunscreen, and so much more. Allow us to take you on a backstage tour of this month’s illustrious lineup. Not a member? There’s still time to join!
Marissa Shipman founded her line while mixing up products in her own kitchen. (Alas, the same has yet to happen for our fledging cupcake business.) This line of products has it all, from easy-to-use cosmetics to nail polish and skincare. theBalm’s cheeky sense of humor and playful packaging makes wearing makeup that much more fun.
Founder Holly Thaggard created her line with the brilliant idea that sunscreen should do more than just protect against harmful rays. Antioxidants deliver a second line of defense and help prevent sun-related signs of aging. Luckily for us, she also believes sunscreen should feel nice (no more of the goopy-sticky messes from childhood) and smell yummy.
Based in Southern California, Sumita Beauty began as a string of salons specializing in the Indian art of eyebrow threading. After gaining a huge following among West Coast beauty aficionados, the brand launched a collection of brow-shaping tools that pair modern design with traditional Indian ingredients.
Founded in 1911, this luxury Italian skincare line has grown from a niche brand to a major player on the international beauty scene. But one thing hasn't changed: The family-owned business still relies on traditional, time-tested ingredients like truffles, lavender, and honey to help you score bellissima skin.
For the skincare-obsessed, no regimen is complete without shea butter. Recognizing this fundamental beauty truth, Georgia native Tammie Umbel joined forces with native African tribes to produce the sought-after substance in its purest, most organic form. Not only does the brand support local African commerce, it has a profoundly positive impact on our skin, as well.
“Cosmetics cop” Paula Begoun wised up to the harsh ingredients found in most skincare products, so she decided to take matters into her own hands. After ditching the harsh treatments, she created this straight-as-an-arrow product lineup that helps make skin blemish-and-wrinkle-free.
Inspired by her family tree of medicine men, farmers, and educators, Nyakio Kamoche Grieco (pronounced neh-kay-oh) created her eponymous skincare line using traditional African ingredients like Kenyan coffee, kola nuts, and neroli oil. Her results-driven line is the product of generations of beauty know-how.
This high-performance hair care line draws its inspiration from the unique culture and personality of four arrondissements in Paris, making effortlessly tousled French-girl hair attainable. Pump volume, smooth out frizz, and protect your strands with this wide range of 100 percent vegan, sulfate-, gluten- and paraben-free formulas. Stylish and environmentally friendly? Très chic indeed.
Dermatologist Anna Mnatsakanova combined her medical school education with her mother’s old-world, handcrafted skincare secrets. The result? A line of smart formulas that addresses skin concerns across the age spectrum—from acne and uneven tone to dryness and wrinkles.
Curly girls, pay attention. Miss Jessie's products whip unruly ringlets into shape. Fed up with the lack of options out there, sisters Titi and Miko opened Miss Jessie's Salon in 1997 to cater specifically to girls with curly and ethnic hair. They quickly gained tons of loyal clients and blossomed into a cult haircare line in 2004.
This new kid on the hair-color block started with the idea that your strands should be as radiant as you are. Handcrafted in Italy, their dynamic shades are rich in nourishing botanicals like argan oil and ginseng root, but eschew harsh chemicals like ammonia. And their line of gluten-, sulfate-, and paraben-free shampoos and conditioners will ensure your hair stays glossy for longer.
In 1966, the French pharmacist Pierre Fabre created the first shampoo using chamomile—formulated specifically for blondes. (We knew they had more fun.) Thankfully, he expanded to create more products for all hair types with papyrus milk, magnolia, and mango butter collections, to name a few.
The next time a snack-attack hits, reach for one of KIND’s delicious and nutritious bars. Packed with nuts, fruits, whole grains (and the occasional dark-chocolate chip), these wholesome treats actually taste like real food. What’s more, a few bites won’t make you crash and burn an hour later.
As passionate foodies, we’re well aware of olive oil’s ability to transform ho-hum salads and liven up savory dipping sauces. But this Spanish brand is opening our eyes to the kitchen staple’s beautifying powers. A key ingredient in Keims’ collection of luxe bath and body products, antioxidant- and vitamin-infused olive oil rescues tired-looking skin and drab locks.
After 20 years of development, Croatian physics professor Dubravka Pavelic launched this line of skincare, juice, and supplements to keep your skin’s genetic code healthy and vibrant from the inside out. The powerful skincare regimen is also all-natural, without unnecessary fillers, toxins, or harmful ingredients of any kind.
Two brothers founded Harvey Prince based on a radical idea: boutique-quality perfume should not be overwhelming, overpriced, or filled with unpronounceable chemicals. Since then, they’ve been crafting the finest essential and natural oils right here in the U.S.A.
After years of swiping hotel amenities, we decided to go right to the source: GUYandGIRL, a hip boutique brand that supplies swanky hotels with premium shampoos, conditioners, and moisturizers. Beyond satisfying our wanderlust fantasies, every GUYandGIRL product is made with tropical ingredients like coconut, green tea, and freesia.
For over 30 years Gilchrist & Soames has provided the world’s best hotels and spas with their luxurious bath and body products. Their line of soaps, body butters, and haircare is truly a triple threat, combining rich English formulas with botanical ingredients and unique scents.
Frédéric Fekkai trained with the most sought-after hairstylists in Paris before moving to New York City in the 1970s. It wasn’t long before his modern cuts caught the attention of the city's most stylish residents. The rest is hair history. We love how the award-winning products help us replicate the look and feel of salon-styled hair at home.
Respect the rhythms of your skin’s natural balance and process of renewal with this thoughtfully developed line of products. Dr. Hauschka’s holistic approach to skincare fits into his larger concept of a healthy lifestyle.
It all started with a jar of moisturizer in a Southern California health food store. Such quaint beginnings! Since then, derma e’s line of skincare products has become a must-have for health nuts around the globe. Famous for its science-backed approach to skincare, this all-natural, vegan brand designs topnotch products that tackle everything from acne and aging to hyperpigmentation and scarring.
Since its 1983 inception in Parma, Italy, this hair care favorite has been committed to crafting simple and sustainable products. Armed with deeply nourishing natural ingredients like apricot butter, roucou oil, and Indian figs, Davines will make you legitimately excited to rinse and repeat.
Last November, we debuted fashion designer Cynthia Rowley’s first-ever makeup collection—and if the reviews are anything to go by, her foray into beauty was a smash success. This season, the designer strikes again with her Spring Collection a mix of creamy pastels that encompasses an eye shadow palette, a velvety-smooth eyeliner, and a longwearing lip stain. Color us impressed.
First created for industry insiders in 1979, Color Club creates the most innovative and trendsetting nail shades. This month, they teamed up with blogger, stylist, and DJ Gala Gonzalez to create Gala’s Gems an exclusive-to-Birchbox collection of pastel hues. These shades will take you from April showers to backyard BBQs and beyond.
Helmed by a winemaking husband and wife duo, this French skincare brand got its start in the rolling vineyards of Bordeaux. Founded on the science behind grape-seed polyphenols, a clinically proven antioxidant, Caudalie has developed into a full-spectrum skincare line.
Founded in 1986, this family-operated skincare line knows that the difference is in the details. All of the brand’s luxe lotions and creams are handcrafted with wholesome ingredients like shea butter and almond oil to keep skin feeling sublimely smooth.
A veteran esthetician and whitewater kayaking guide, the founder of BijaBody has made responsible beauty her mission. Her line of non-toxic, wellness-promoting body care products and tea blends strives to be as natural and ethically sourced as possible. Just one example: The brand sources as many ingredients as it can from fairly traded, female-owned and -operated farms in developing countries.
Smell good while doing good—now that’s a philosophy we can get behind. This soothing line of products is bursting with honey and organic ingredients like lemongrass and chamomile. Plus, every purchase helps support sustainable honeybee research, so our hive-dwelling friends can keep churning out the good stuff.
Like proud parents, we get a little gushy when this brand comes up in conversation (as it increasingly does). Exclusive to Birchbox and developed by a hairstylist, the best-selling line protects hair from the perils of over-styling—and smells amazing doing it.
Founded and made in France, Atelier Cologne is the first Maison de Parfum dedicated to classic cologne. Blending long-lasting essential oils with precious raw materials and citrus notes, each artfully crafted scent leaves us swooning.
The definitive brow expert brings the insider tricks of professional makeup artists to your own vanity with her line of easy-to-use brow and lash products. Whether you want to fill in sparse spots, tame unruly hairs, or create a dramatic bold brow, the brand gives you all the right tools for the job.
Bring a little luxury back into air travel (or being grounded at your desk) with this line of grab-and-glow essentials. Skincare expert Denise Spanek created Air Repair to combat the effects of flying and environmental changes on skin. These products banish flight fatigue for good so you can de-plane looking dewy and refreshed.
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Bakes a mean cake. Can spot an Anthropologie a mile away. Face mask fiend.