I am a very very avid shaver, and have a vast collection of shaving product from shave sticks, shave gels, shave creams and shave soaps. This is one of my all time favorites, and beats products that are sometimes 2-3x the price. I usually wetshave, meaning I use a brush to lather up the cream. This creates a thick, moisturizing, slick cream that has a very subtle, light fragrance that is a delight to smell. This cream can also be used without a brush, but you use a lot more product and dont get the creamy lather that this cream can create with a brush. Jack Black has always created superb products and this one is another home run product from them!