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Baxter Finley was way ahead of the curve: He launched his for-men-only Super Shape moisturizer in 1965, a time when men's skincare wasn't in most people's vocabulary. The salve was an instant success, and the ad exec soon expanded his line to include a full range of skincare products. By the 1970s his shave creams, toners, and nighttime balms had gained a cult following among the Hollywood crowd. Today, Baxter of California is a staple of the men's grooming industry.

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