Baxter Finley was way ahead of the curve: He launched his for-men-only Super Shape moisturizer in 1965, a time when men's skincare wasn't in most people's vocabulary. The salve was an instant success, and the ad exec soon expanded his line to include a full range of skincare products. By the 1970s his shave creams, toners, and nighttime balms had gained a cult following among the Hollywood crowd. Today, Baxter of California is a staple of the men's grooming industry.

Hair

Loading Baxter of California products...

Skincare

Loading Baxter of California products...

Shave

Loading Baxter of California products...

Body

Loading Baxter of California products...

Beard

Loading Baxter of California products...