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The old "practice makes perfect" adage is actually a brilliant business model. Case in point: Davines. Founded in 1983 by the Bollati family in Parma, Italy, Davines Group was a research lab that produced hair care concoctions for global cosmetics companies. Fortunately for us, after a decade of carefully refining their products, the Italian brand decided it was time to branch out on their own. The resulting line, made from eco-friendly ingredients with an emphasis on scientifically proven effectiveness, is perfetto (sorry, we couldnt resist).


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