Based in Burlington, VT--close to civilization, but even closer to nature--Eastern Collective is the brainchild of Matt Benedetto, a 23-year-old with a penchant for crochet. He combined his knitting talents with his familiarity with climbing rope to create colorful connective cords for iPhones and other gadgets. His first batch of 1,200 cables, launched in August 2012, sold out in just two weeks. Benedetto's biggest challenge? Keeping up with demand.