British-born hairstylist-to-the-stars Andrew Dale founded GO247 with the goal of creating a luxury brand for men whose lives rarely slow down. Dale, who began his career at the precocious age of 16, created his first line of women's products in 2004 before bringing the same level of knowledge and expertise to a men's line. He emphasizes a wholesome approach, avoiding chemical preservatives and detergents for a healthy grooming regimen.