It all began with a pair of dress socks at a wedding in Sweden --or, rather, two pairs: one striped, the other bold pink. Soon-to-be co-founders Adam J. Shoenberg and Cory P. Rosenberg bonded over their shared disgruntlement with men's accessories, so the two set out to do something about it. The brand started with socks, but has since expanded to loafer liners and colored shoelaces, plus elbow patches, lapel flowers, and ties.