Patience is a virtue that has long been tested in the pursuit of whiter teeth. And this award-winning oral care brand has set out to put an end to the whitening waiting game (and that sensitivity…ouch!). Nixing the strips, trays, and harsh abrasives of the past, Luster Premium White has created a line that’s not only more effective (whitening instantly, in some cases, and in others, as little as 30 minutes), but that uses safer ingredients and delivers better results. Smiles are brighter and lack the pain that can often deter us from pursuing a mouthful of pearly whites.