Judy Nural was an expatriate living in Turkey when she discovered a bath ritual that would make her rethink her daily shower. After getting a head-to-toe Turkish deep exfoliation treatment, she was washed up with pure olive oil soap. She was amazed at how it left her skin extremely soft. Upon returning home to the U.S., Nural searched around for a spa treatment that would replicate the results, but nothing came close. Not one to give up easily, Nural honed in on the essentials of Turkish bathing practices to create MicrodermaMitt®, a collection of exfoliating mitts and olive oil-based products. Since it launched in 2005, the company has become a favorite brand of prestigious medi-spas and dermatologists.